Tiv Taam Unlocks New Revenue Streams with Zebra and Catch’s AI-Driven Personalized Retail Media
Tiv Taam, a well-known supermarket chain in Israel, is recognized for its wide selection of non-kosher products, premium meats and gourmet delicacies. As a leading retail grocer, Tiv Taam faced familiar industry pressures aligned to boosting profitability and improving operational efficiency.
Zebra Success Story: Tiv Taam
Overview: Retail/Grocery Challenge
Tiv Taam encountered challenges with limited capacity to generate income from in-store advertising and promotions, which hindered revenue growth. Additionally, traditional methods were insufficient in influencing purchasing decisions, leading to operational bottlenecks at registers and resulting in customer frustration and abandoned carts.
Benefits / Outcomes
- 5% uplift in average basket size
- Increased average transaction value
- Strengthened customer loyalty
- 70% active shopper adoption rate
About Tiv Taam
Tiv Taam, part of Tiv Taam Holdings, is one of Israel’s leading supermarket chains, known for its wide range of non-kosher products, imported delicacies, premium meats, wines, cheeses, and seafood. With customer experience at the heart of its business, Tiv Taam delivers a flavorful shopping experience designed around quality, variety, and service.
The Challenge
The supermarket chain, with over 40 outlets throughout Israel, realized that they had limited capacity to generate income from in-store advertising and promotions, which meant missed financial opportunities; that traditional methods struggled to influence purchasing decisions and grow sales, hindering revenue expansion; that they had operational bottlenecks at registers leading to lost sales due to customer frustration and abandoned carts; and they had difficulty attracting and retaining personnel causing operational inefficiencies and increased expenses. To overcome these hurdles and to elevate the shopper journey, Tiv Taam collaborated with Zebra Technologies and Israel-based Catch, a developer of AI technology and specialist in personalized media in retail.
By leveraging Zebra's robust hardware and Catch's cutting-edge AI solutions, we have transformed our in-store marketing, driving significant growth and enhancing the shopper experience.
The Solution
This alliance integrated Catch's intelligent personalization platform with Zebra PS30 Personal Shopper devices and ET45 enterprise tablet. This synergy empowered Tiv Ta’am with the ‘cheat code’ to deliver tailored, individualized experiences for shoppers, unlock novel revenue streams, optimize their operations, reveal hidden data, and revolutionize their retail media gameplan.
Catch’s AI platform was integrated into Zebra’s PS30 and ET45 devices, enabling real-time personalization at every interaction point. The platform analyzed shopper behavior and preferences to deliver AI-Driven personalized recommendations and promotions, all running seamlessly on Zebra hardware. These devices serve as a new digital ad surface, allowing brands to reach audiences in-store with precision. Coupled with first-party data, captured through the Zebra devices that delivered the performance and durability needed to operate in high-traffic retail environments, the platform creates specific in-store audiences and personalizes the shopper experience, utilizing the PS30 as a direct to customer touchpoint.
The Zebra Difference: Outcome and Benefits
The deployment of Catch's AI platform, on Zebra technology devices, yielded significant, measurable improvements for Tiv Taam. The AI-driven recommendations, delivered in real-time, significantly increased average transaction value and the uplift in average basket size, for a test group, compared to the previous year, was nearly 5%. The automation of checkout options has helped alleviate the pressure caused by the shortage of labor and they have realized a higher revenue per square foot. In addition, Tiv Taam witnessed a 70% adoption rate amongst active shoppers.
With Zebra's devices now a vital touchpoint for delivering targeted digital adverts and promotions, combined with Catch's AI that ensured promotions and suggestions reach the right customer at the optimal moment, Tiv Taam were able to amplify the value of in-store shopper behavior for retail media and brand partnerships, generating additional high-margin retail media income.
More importantly, Tiv Taam saw an improved shopper experience with a smoother, more tailored shopping journey and strengthened customer loyalty. Tiv Taam's Chief Technology Officer, Gal Tsubery, explained that "By leveraging Zebra's robust hardware and Catch's cutting-edge AI solutions, we have transformed our in-store marketing, driving significant growth and enhancing the shopper experience."
Looking ahead, AI-powered personalization, with Zebra and Catch, has proven to be a technological turning point for Tiv Taam, sparking fresh, innovative projects and paving the way for continued growth as they develop new strategies to further improve the customer journey.
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