Rockler Woodworking and Hardware store
Success Story

Rockler Woodworking Streamlines Communication with Reflexis

Rockler Woodworking opened its first location in 1954, and now operates more than 30 stores across the United States. While considered a smaller company, it faces many of the same challenges as large retailers. 

Rockler Woodworking and Hardware


As Rockler started to grow, it realized it needed to improve its corporate-to-store communication. Store managers were often unclear about corporate directives, corporate management often lacked visibility into completed tasks and there was no two-way feedback system to identify opportunities for operational improvement. 

Benefits / Outcomes

  • Streamlined corporate-to-store communication.
  • Improved planning and execution.
  • Better reporting for regional managers.

Rockler Woodworking and Hardware
Medina, Minnesota/USA


Reflexis Real-Time Task Manager


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