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The high cost of centralised price management
Within the retail industry, many businesses still rely on centralised laser printing at distribution centres to manage in-store pricing. This model creates operational bottlenecks, as shipping labels to individual stores delays the rollout of critical price changes. This inflexibility makes it difficult to react to local market conditions, competitor pricing, or promotional opportunities in a timely manner.
The consequences of this outdated workflow include logistical complexities, high shipping costs, and a significant volume of wasted labels due to rigid formatting and bulk printing. These inefficiencies directly impact the bottom line, leading to lost revenue opportunities and unnecessarily high operational expenses.
The in-store price label printing solution
Zebra replaces the inefficient centralised model with a decentralised approach, providing faster and on time execution of price updates at the local store level. By combining ZD621 thermal transfer desktop printers, Zebra Certified Supplies, Printer Profile Manager Enterprise (PPME), and Zebra Services, this method minimises logistics delays and shipping costs associated with sending printed labels from distribution centres to local branches.
Potential benefits
By implementing this Zebra solution, retailers can transition from operational challenges to achieving tangible, quantifiable outcomes that drive business value.
On-time
price updates with faster execution at the local store level
Eliminated
shipping costs by removing the need to send labels from distribution centres
100%
label usage per roll, eradicating a major source of operational waste
Zero
label loss per media change-over, a significant improvement from the typical 2-3 labels lost
How the solution works
Deploy reliable in-store printing
Equipping every local store with Zebra ZD621 desktop printers replaces the inefficient centralised printing model. This approach ensures frontline associates can print labels locally and react to local market conditions instantly. Featuring precise hardware to supplies integration, the ZD621 guarantees perfect calibration on the first print to eliminate the standard label loss per media changeover.
Enable seamless supply integration for zero waste
Pairing the printers exclusively with Zebra Certified Supplies ensures consistent performance and minimises operational waste. Custom firmware allows the supplies to work flawlessly with the printer hardware, enabling continuous printing without formatting errors. This precise integration eradicates a major source of waste by ensuring complete label usage per roll.
Centralise fleet management for lean IT
Managing hardware across thousands of retail locations can heavily strain limited resources, which is solved by integrating Printer Profile Manager Enterprise (PPME). This software allows a lean centralised IT team to remotely provision, manage, secure, and troubleshoot the entire distributed fleet of desktop printers. It ensures consistent operation and reduces the need for onsite technical support.
Supporting scalable rollouts with expert guidance
By leveraging Zebra OneCare maintenance plans, retailers gain top to bottom preventative care that includes expert device repairs, top notch technical support, and software updates. This keeps the expansive store network supported by trained experts using qualified parts, maximising printer uptime, and protecting the new pricing infrastructure.
Drive profitability with agile printing solutions
Investing in this agile printing solution delivers immediate cost savings and a strategic advantage. By enabling real-time responsiveness and minimising waste, retailers can improve margins and stay ahead in a competitive marketplace.
Note:
Use case figures and savings estimates are illustrative only and may be derived from customer data, projections, or controlled testing. They do not represent guaranteed results, and actual outcomes will vary by application; customers should consult a Zebra sales representative to evaluate their specific environment.
