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The challenge of disconnected curbside workflows
Retailers implementing curbside pickup often face inefficient and disconnected processes. The root cause is a fundamental communication gap between associates in the parking lot and the in-store teams responsible for order fulfilment. Without a direct and instant line of communication, parking lot staff cannot relay customer arrival information in real-time, preventing the in-store team from preparing the order for immediate handoff.
This operational bottleneck leads to significant negative consequences. Customers are left waiting in their vehicles, which damages satisfaction and erodes loyalty. Inside the store, associates are frequently interrupted by disorganised requests, creating a stressful work environment and reducing overall productivity. Ultimately, these inefficiencies can lead to lost revenue as customers seek more reliable and convenient shopping options elsewhere.
The curbside order coordination solution
Zebra’s integrated solution transforms curbside pickup by connecting your frontline workers in real time. By combining wearable technology with powerful communication software, this solution bridges the communication gap between the parking lot and the store, enabling a reduction in customer wait times and instant triggering of in-store workflows. This ensures a faster, more accurate fulfilment process from arrival to departure.
Potential benefits
By replacing disconnected processes with a unified and efficient workflow, Zebra helps turn operational challenges into tangible business outcomes. The result is a seamless curbside experience that strengthens customer loyalty and improves your bottom line.
Reduction in customer wait times
delivering a faster, more convenient experience
Improved order fulfilment speed and accuracy
ensuring the right order gets to the right customer, quickly
Increased staff productivity and reduced stress
enabling a more organised and collaborative work environment
Enhanced customer satisfaction and loyalty
building trust and encouraging repeat business
How the solution works
An associate instantly alerts the in-store team
The workflow begins the moment a customer arrives. A parking lot associate, equipped with a Zebra WS301 Wearable Scanner, instantly notifies the in-store team of the customer's arrival details. The wearable lightweight form factor of the WS301, at barely three ounces, allows the associate to remain hands-free to greet customers and manage traffic, while the dedicated Push-to-Talk button ensures communication is fast and effortless.
The curbside team receives the alert and prepares the order
That alert is transmitted instantly and securely through Zebra Workcloud Sync. This creates a dedicated "Curbside Team" channel, where the in-store fulfilment team receives the customer's name, order details, and parking spot number via secure messaging or Push-to-Talk (PTT). This direct line of communication eliminates confusion and allows the team to locate the correct order and prepare it for immediate handoff without delay.
Elevate the curbside experience through a connected workforce
By investing in a solution that connects your frontline workers, you can deliver a superior curbside experience that meets modern customer expectations and provides a significant return in efficiency, satisfaction, and loyalty.
Note:
Use case figures, savings estimates and images are illustrative only and may be derived from customer data, projections, or controlled testing. They do not represent guaranteed results, and actual outcomes will vary by application; customers should consult a Zebra sales representative to evaluate their specific environment.
