Zebra Technologies Evolves Mobile Retail Offering and Debuts New Solutions at the National Retail Federation's 103rd Annual Convention

Lincolnshire, Ill., January 9, 2014 - Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and solutions that provide real-time visibility into organisations’ assets, people and transactions, today announced it has expanded the Zebra Commerce brand and will be showcasing its latest retail solutions at the National Retail Federation’s (NRF) Annual Convention 2014 beginning on January 13, 2014. Featured at booth #1419, the latest additions to Zebra’s retail portfolio demonstrate Zebra’s commitment to providing a spectrum of solutions that support a broad range of retail operations from distribution centres to back-of-store management to customer engagement on the store floor.

“We are excited to demonstrate how Zebra’s offerings for our retail customers have evolved in the past year, and how we help retailers be more competitive than ever with innovative solutions that support every step in their value chains,” said Keith LeFebvre, vice president of product marketing and management, Zebra Technologies. “The latest solution enhancements and acquisitions we are showcasing at NRF further solidify our commitment to the retail industry.”

Zebra continues to evolve and expand its solution offering for retailers. In July 2013 the company fully integrated its investment in StepOne and launched the Zebra Commerce brand with a suite of software and hardware solutions and services targeted at mobilizing the operations of retailers and field service organisations. At NRF 2014, Zebra will showcase how Zebra Commerce has expanded, with a focus on how these solutions drive better engagement, efficiency and insight across retail operations. Booth highlights will include:

  • New Zebra Commerce Engagement and Efficiency Solutions – Zebra Commerce includes a variety of applications meant to keep customers engaged and informed throughout their shopping experience. Featured applications at the event include sales assist, item locator, mobile checkout and mobile payment. Efficiency applications will also be featured and include price mark-down, inventory cycle counting and out-of-stock management.

  • Addition of the ZD500R – Released publicly in November 2013, the ZD500R is the company’s first desktop Ultra High Frequency (UHF) RFID desktop printer which makes it easy for retailers to benefit from item-level RFID tagging.

  • Merchandise Display Management – In late 2013, Zebra made a strategic investment in ZBD Solutions, a leading provider of fully dynamic digital display solutions for retailers. ZBD will showcase how retailers can use Electronic Shelf Labeling (ESL) to support promotional strategies and labelling at the shelf.

  • Custom Inventory Solutions – Zebra recently announced the acquisition of Hart Systems, a leading provider of cloud-based physical inventory management solutions. Zebra will be showcasing how the Software-as-a-Service (SaaS) solution helps retailers lower costs and improve inventory accuracy through easy self-managed physical inventory.

  • Zatar iBeacon Application Demo - Zebra’s new Zatar platform provides the capability to integrate beacons, location software and in-store displays to deliver personalised messaging to consumers for a better shopping experience. An iBeacon demonstration will show how retailers can connect information from multiple sources, including smart phone applications, video and shopper history through Zatar to send targeted advertising to in- store displays.

  • Made for iPod, iPhone and iPad (MFi) Certification for QLn Series - The QLn Series can now print from Apple® devices via Bluetooth and the new functionality will be featured at the event. In addition to supporting Apple’s platform, the QLn Series also supports other leading smartphone and tablet platforms including Android™ and Windows® Mobile. In addition, Zebra has added Link-OS™ Print Touch functionality to the full QLn series. New QLn features, which will vary in availability by geographic region throughout 2014.


In addition to showcasing solutions during the convention, Zebra will be hosting a “Big Idea” session at the event on Monday, January 13, 2014, at 9:15 a.m. Eastern Time, titled “Closing the Consumer Expectation Gap: Enabling Mobile POS.” Led by Zebra’s Todd Berner, vice president of Zebra Commerce and Nick D’Alessio, retail global practice lead, the session will provide insights into how retailers can close the gap between consumer expectations and retail performance with the use of mobile point-of-sale solutions.

For more information about Zebra Commerce solutions in Mobile POS, Mobile Payment or Retail Operations, please contact ZebraCommerce@zebra.com or visit www.zebra.com/zebracommerce. Follow Zebra at NRF (@ZebraTechnology and @ZebraRetail) and use the hashtag #WalkWithZebra.

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