Beverage Retailer FRISTO GETRÄNKEMARKT Improves Order Management with Zebra Technologies

Zebra portfolio simplifies Android™ migration and increases efficiency

RATINGEN, Germany – August 27, 2019 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced that FRISTO GETRÄNKEMARKT GmbH, one of the largest beverage retail chains in Germany, has deployed Zebra® MC3300 mobile computers with its Android™-based, in-house order management solution to boost efficiency in 220 stores and future-proof its business.

FRISTO needed to transition from old legacy devices to Android mobile computers to run its own, new order management application. Following a recommendation from Zebra partner CSG Computersysteme and a successful pilot across 15 stores, FRISTO chose the MC3300 for its reliability, ruggedness, performance and processing speed. In conjunction with its partner, FRISTO has implemented MC3300 devices in all German and Austrian stores.

Zebra’s StageNow Android device staging tool, part of Mobility DNA™ software solution, enabled FRISTO’s IT department to easily configure the devices covered by Zebra OneCare support. FRISTO also used SOTI® MobiControl to upload its order management application and for ongoing remote access, management, securing and troubleshooting of in-store devices.

“We know Zebra Technologies is a leader in the field of Android mobile computing,” said Dominik Endres, Head of IT at FRISTO. “The whole project implementation went smoothly, with great support, fast and easy staging with Zebra’s StageNow tool, immediate user uptake and ease of management via SOTI MobiControl. This has been one of the easiest projects I have ever worked on.” 

With the MC3300, FRISTO store managers now perform tasks such as inventory, price checks and stock ordering faster and easier. Together with FRISTO’s order management application that works seamlessly with existing POS and SAP systems, the overall benefit is a quicker, streamlined operational process.

Excellent FRISTO staff feedback reinforce the MC3300 deployment decision. Users are impressed by its large screen, scanning ability and processing speed. They also value its light weight, long battery life and the combination of touch screen and physical keyboard. Moreover, moving to a future-proof platform enables a strong return on investment (ROI) for FRISTO as it considers additional Android solutions for its business.

“In the beverage industry, customer demand can be quite unpredictable, so speed is key,” said Philipp Johannesson, Retail Regional Sales Director, Zebra Technologies, Germany. “FRISTO’s transition to Android and the MC3300 ensures a faster order management process that delivers a performance edge, improves product availability and ultimately, customer satisfaction.”


  • FRISTO GETRÄNKEMARKT chose Zebra’s Android-based MC3300 mobile computer for its ease of use, performance and processing speed.
  • The MC3300 with FRISTO’s in-house application ensures simpler, more efficient order management and a solid ROI based on the future-proof Android platform.




Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last four years, Zebra helps our customers capture their edge. For more information, visit or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook

Media Contact:

Valerie Berrivin
Zebra Technologies
+33 (0) 607 956 184

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies

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