Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximising IT resources and minimising down time.
Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
Zebra and Salesforce Introduce Retail Cloud POS Solution on Android to Streamline Store Operations
Strategic agreement ushers in new era of retail innovation to empower frontline associates and elevate customer engagement
SAN FRANCISCO – Oct. 14, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced the company is working with Salesforce to deliver a first-of-its-kind joint solution, Retail Cloud Point of Sale (POS) on Android at Dreamforce 2025. The solution is designed to improve store operations, empower store associates and elevate customer engagement for retailers globally.
“Our new collaboration with Salesforce marks an exciting chapter in retail innovation, and the Retail Cloud POS launch is just the beginning of what we’ll achieve together,” said Joe White, Chief Product & Solutions Officer, Zebra Technologies. “By integrating Zebra’s intelligent Android-based solutions with Salesforce’s customer platform, we are enabling retailers to better connect with their customers and associates.”
Retail Cloud POS addresses some of the biggest challenges faced by retailers today such as missed sales, slow store associate training and inaccurate inventory counts. The integration of Zebra’s Android TC5 series and EM45 series mobile computers with Salesforce’s cloud-based platform provides real-time, location-based data for frontline teams so they can be more efficient and productive in performing critical tasks. It also enables retailers to make faster, smarter decisions and quickly adapt to evolving market demands.
"In a new era of agentic commerce, we're bringing together Salesforce's Retail Cloud POS, Zebra Technologies’ innovative devices, and Google’s Android operating system to empower store associates with cutting-edge tools and smart, AI-powered insights for enhanced productivity,“ said Nitin Mangtani, Senior Vice President and General Manager, Salesforce Commerce and Retail Cloud. “This collaboration creates seamless, unified shopping experiences that will help businesses attract a new generation of shoppers. Retail Cloud POS on Android helps us deliver on our mission of architecting powerful solutions that help retailers connect with their customers and grow revenue."
This innovative offering is the first of many solutions the two companies plan to co-create as Salesforce expands its mobile POS solution globally, leveraging Zebra’s expertise in devices, software, and analytics designed for the frontline which provide the foundation for intelligent operations. As the market leader in the enterprise-grade Android category, Zebra works closely with Google to ensure its devices are purpose-built to support modern workflows driven by a secure, connected frontline.
“Our work with Zebra has unlocked new use cases at the intersection of mobile, AI and cloud technologies, enhancing both employee and retail customer experiences,” said Sean Ginevan, Head of Global Technology Partnerships, Android Enterprise, Google. “The Retail Cloud POS solution on Android will benefit from the easy deployment and secure management, which helps them gain the insights they need to drive the best outcomes.”
Together, Zebra and Salesforce will help retailers unlock new levels of efficiency, collaboration, and personalized experiences, setting the stage for a wave of powerful solutions that help retailers better connect with their customers and drive incremental growth. By leveraging Zebra’s innovative hardware portfolio and Salesforce’s software ecosystem to deliver cutting-edge solutions like the Retail Cloud POS on Android, retailers can optimize their frontline workflows and streamline retail operations.
According to the recent Zebra study on the “Impact of Intelligent Operations” in collaboration with Oxford Economics, retailers reported a 21% improvement in customer satisfaction and achieved up to 1.8 percentage-point increases in revenue and profitability growth through improvements in their inventory management workflows.
Zebra’s recent Elo acquisition broadens Zebra’s current portfolio and enables future innovation as part of the collaboration with Salesforce to drive further value to joint customers.
KEY TAKEAWAYS
- Zebra Technologies and Salesforce unveil Retail Cloud POS on Android at Dreamforce 2025.
- The solution, built on Google’s Android operating system, tackles inefficiencies in manual data capture, inaccurate inventory and fragmented workflows with a solution that enhances frontline productivity and customer experience.
- The new strategic collaboration with Zebra and Salesforce marks an exciting new chapter in retail innovation and arms store associates with stronger tools to serve customers.
ABOUT ZEBRA TECHNOLOGIES
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
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ABOUT SALESFORCE
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit www.salesforce.com for more information.
Media Contact:
Therese Van Ryne
Zebra Technologies
+1-847-370-2317
therese.vanryne@zebra.com
Gianna Dimick
Salesforce
gianna.dimick@salesforce.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. Salesforce, Dreamforce and others are among the trademarks of Salesforce, Inc. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates. You may quote this release with attribution.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.