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Success Story
Hero MEA Streamlines Delivery of Natural Goodness with IBEX and Zebra
Hero MEA, a leading regional hub for the Swiss-based Hero Group, streamlined its van sales and delivery operations across the Middle East and Africa by integrating IBEX Solutions with Zebra’s advanced mobile devices.
Zebra Success Story: Hero MEA
Overview: Manufacturing/Food and Beverage Challenge
Hero MEA’s Van Sales Operations were managed manually, with no backend integration, and a lot of paper processing. This approach hindered its efficiency and resource management, creating a pressing need for a robust solution that would save time, improve control, and optimize resource usage. Ultimately, Hero needed to improve accuracy and empower its front-line teams with greater visibility.
Benefits / Outcomes
- 30% reduction in operational costs
- Reduced errors by moving away from manual paper processing
- 80% improvement in field productivity
- Significant sales cycle efficiency gains
- Zero operational disruptions after deployment
About Hero MEA
Based in Egypt, Hero MEA, is part of the Swiss-based Hero Group. It serves 40+ countries across the Middle East & Africa from its regional export hub in Egypt where the company also has the largest jam manufacturing factory in the region.
1,200 skilled Heroes, as Hero MEA employees are collectively called, have helped Hero MEA build a solid foundation for the company, serving different brands such as Vitrac, Hero Baby, Hero Spreads, Tova, Frutessa, Organix, and Corny to all its markets.
The Challenge
To revolutionize its Van Sales Operations, Hero MEA turned to IBEX Solutions to leverage its expertise. The primary goals of removing the paper-based processes were to save time, improve control, and optimize resource usage. To deliver on these IBEX equipped Hero’s sales force with Zebra’s TC2x and TC5x Series mobile computers and ZQ320 mobile printers.
Our sales cycle efficiency has also seen significant gains, with no operational disruptions reported since the deployment. This solution has truly transformed our business operations.
The Solution
The mobile computers give the team real-time access to product information, customer data and pricing details. In addition, the rugged tablets were significantly better than consumer-grade options, performing in whatever tough conditions the users encountered.
The 3-inch mobile printers proved ideal for the demanding indoor and outdoor environments the van sales team encountered, enabling on-the-spot order confirmations, invoices, and delivery receipts. The Heroes now had the flexibility to effortlessly print what they needed in high quality, saving time, money, and hassle. All in all, this streamlined order processing, reduced errors, and improved overall efficiency.
In addition, Hero’s sales representatives were able to focus more on customer interactions and less on administration, driving sales growth and enhancing customer satisfaction.
This was confirmed by Doaa Mohamed, Hero MEA’s Sales Development Manager, “The integration of Zebra devices with IBEX Solutions has transformed our operations. We've seen significant improvements in control, allowing us to streamline processes and reduce costs. Our field team's productivity has skyrocketed, enabling them to focus on what matters most—delivering exceptional service.”
The Zebra Difference: Outcome and Benefits
With the rollout Hero quickly experienced significant time savings and enhanced control over its operations. “Since deploying the Zebra devices integrated with IBEX Solutions, we've achieved an impressive 30% reduction in operational costs and an 80% improvement in field productivity,” added Mohamed. The durability and efficiency of the Zebra devices contributed to substantial cost savings as they outlasted other market alternatives. A major benefit was staying updated with the latest technological trends, keeping Hero MEA at the forefront of technological developments in its field.
Hero MEA’s journey highlighted the critical role the right technology plays in transforming manual operations into efficient, cost-effective processes. The reliable cutting-edge solutions made a lasting impact on Hero, ensuring smooth and uninterrupted operations.
In closing Mohamed stated, “Our sales cycle efficiency has also seen significant gains, with no operational disruptions reported since the deployment. This solution has truly transformed our business operations.”
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