Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Zebra's public sector technology solutions enhance decision-making, streamline operations, and safeguard communities with advanced software and rugged hardware.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximising IT resources and minimising down time.
Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
Zebra Study: 88% of Retailers in Europe Believe Gen AI to Have Significant Impact on Loss Prevention
Retailers are relying on automation and AI to address shrinkage, inventory challenges and demand for seamless retail experiences as shopper satisfaction continues to decline
BOURNE END, England – Nov. 11, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating workflows to deliver intelligent operations, today unveiled the findings of its 18th Annual Global Shopper Study. The research shows Gen AI and automation solutions emerging as critical tools, with 87% of retail leaders citing their importance in loss prevention efforts.
“Retail’s future belongs to those who connect the physical and digital worlds through intelligent workflows,” said Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies. “With AI, automation, and improved workflows, retailers can reduce loss and deliver the fast, seamless, and personalised experiences that today’s shoppers demand.”
The data indicates shopper satisfaction levels have improved in Europe, climbing to 80% (79% globally) for in-store experiences, compared to 76% last year and 84% in 2023. However, satisfaction levels for online experiences declined to 74% (73% globally) compared to 76% last year and 82% in 2023.
The research also highlights a shift in shopper priorities. While increasingly drawn to convenience, speed, and value, nearly eight-in-ten shoppers prioritise discounts and promotions as inflation pressures persist. At the same time, European consumers demand operational excellence, expressing frustration with out-of-stocks(67%), locked-up products (72%) or a lack of self-checkout lanes (62%).
Connecting Frontline Teams with Advanced Technology
Retailers increasingly recognise the important role of technology in enhancing the shopping experience as delays in accessing information hinder associates and disrupt service. According to the study, 85% 88% of European associates (88% globally) report challenges in obtaining timely assistance or information, up from 84% last year.
Providing the right technology alleviates stress and boosts job satisfaction. Eighty-seven percent of surveyed associates believe effective tools make their work more enjoyable and less stressful while helping them provide better service to customers. Plus, 88% in Europe (90% globally) believe the right technology helps them complete tasks faster. Discover more insights behind this data in this blog post.
Optimising Inventory and Mitigating Shrinkage Remain Priorities
Inventory challenges continue to impact shopper satisfaction and retailer profitability. While slight improvement is evident year-over-year (51% in 2025 vs 52% in 2024), more than half of shoppers reported leaving stores without all the items they intended to purchase, often due to out-of-stocks or difficulties locating products.
European retailers acknowledge these gaps, with 84% of decision-makers citing real-time inventory synchronisation as a top priority for their organisations. In fact, many of them plan to implement advanced technologies such as computer vision (61%, 57% globally), RFID (51%, 54% globally) and Gen AI (49%, 51% globally) over the next five years as they are viewed as essential tools for improving inventory visibility and reducing shrinkage.
Boosting Revenue and Profitability with Improved Workflows
Improving inventory management also has a positive impact on retailers’ bottom line. Based on a recent research study from Zebra in collaboration with Oxford Economics titled, “Impact of Intelligent Operations,” retailers achieved up to 1.8-percentage-point increases in revenue growth and profitability through improvements in their prioritised workflow of inventory management.
According to the Global Shopper Study, retail decision-makers recognise the importance of making these improvements to drive online and in-store sales. Optimising inventory processes jumped nine percentage points (38% in 2025 vs 29% in 2024) as the leading way retailers believe they can boost profits from online orders.
Inventory optimization also ranked in the top three for in-store profitability drivers at 38%, topped by automation for more real-time inventory visibility (39%) and in-store digital ads and retail media networks which rose to 43% from 37% last year. Zebra recently acquired Elo which provides solutions that retailers use to build their own retail media networks and enhance the customer experience.
“Shoppers want more than transactions—they want meaningful connections and frictionless experiences,” added Guiste. “With the right technology and a commitment to continuous improvement, retailers can build trust, drive loyalty, and stay competitive in an evolving retail landscape.”
Some of the latest solutions from Zebra improve inventory visibility, associate productivity and loss prevention while those from Elo expand in-store engagement and digital media capabilities:
- ET401 Tablet is equipped with Qualcomm’s next-generation Dragonwing Q-6690 processor supporting the latest in embedded AI and multimedia plus the world’s first enterprise mobile processor with fully integrated RFID capabilities, enabling retail associates to locate items quickly, update stock levels in real time, and minimise out-of-stock scenarios.
- WS301 Wearable Mobile Computer, the industry’s smallest wrist and clip enterprise Android touch computer, empowers the frontline with hands-free communication and task execution and enhances retail collaboration with Zebra’s Workcloud Sync. Its WS301’s top-facing camera captures barcodes while the front-facing safety camera aids in voice-first controls to ensure associates can respond to shopper needs more effectively.
- DS82 Series Scanner combines advanced scanning capabilities with built-in RFID to streamline checkout processes, reducing wait times while also providing real-time inventory updates and loss prevention measures.
- Elo I-Series 5 with Android, the fifth generation of Elo’s all-in-one touchscreen computer, can be used as a multi-information center for in-store price-checking, inventory lookup, cross-selling, wayfinding, and retail-media applications – all from a single device.
- EloPOS Z30 is a modern point-of-sale system featuring an optional integrated customer-facing display, bringing the same multi-information capabilities directly to the checkout counter.
KEY REGIONAL FINDINGS
Europe
- 84% of retail decision-makers are under pressure to synchronise real-time inventory across channels to better forecast demand and replenishment; this is 10 percentage points higher than those who feel pressure to improve pricing and promotions management.
North America
- This region has the second highest percentage of retail associates (80%) who agreed that maintaining real-time visibility of out-of-stock products is a significant challenge. The highest region is Latin America at 88%.
Asia Pacific (APAC)
- 84% of store associates in APAC – compared to 89% globally – agree that AI will help them become more productive.
Latin America
- Compared to 52% globally, 60% of shoppers surveyed in Latin America say they’ve left a store within the last three months without all the items they intended to purchase.
WHAT IS THE 18TH ANNUAL GLOBAL SHOPPER STUDY?
Zebra Technologies commissioned this global research study to analyse the attitudes, opinions, and expectations of shoppers, retail associates, and decision-makers across various retail experiences. Conducted online by MAVRIX during May and June 2025, the study surveyed over 4,200 respondents from North America, Latin America, Europe, and Asia-Pacific. It explores key trends in shopper behavior, technology adoption, and operational strategies shaping the future of retail.
WHO IS ZEBRA TECHNOLOGIES?
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organisations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organisations to be better every day. Learn more at www.zebra.com.
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Media Contact:
Daniel Blackman
Zebra Technologies
+44 (0) 7408 864 597
Daniel.Blackman@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. Note: Some content or images on zebra.com may have been generated in whole or in part by AI. ©2025 Zebra Technologies Corp. and/or its affiliates.