APAC Business Leaders Adopting Technology to Support Growth Driven by On-demand Economy

Over half of surveyed warehouse decision-makers plan for partial automation and augmentation by 2024

SINGAPORE – September 24, 2019Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced the results of its latest Warehousing Asia Pacific Vision Study.

The study analyzes IT and operations decision makers from manufacturing, transportation and logistics, retail, post and parcel delivery and wholesale distribution industries for their current and planned strategies to modernize warehouses, distribution centers and fulfillment centers. 

The study reports on the forward-thinking fulfillment strategies that companies are focusing on to keep up with the growth of the on-demand economy. Both automation and worker augmentation solutions will be a key focus for decision makers’ plans over the next five years. More than three-quarters (81 percent) of respondents agree that augmenting workers with technology is the best way to introduce automation in the warehouse, but only 34 percent have a clear understanding of where to start automating. Currently, up to 88 percent of decision makers are either in the process of or are planning to expand the size of their warehouses by 2024. Meanwhile, up to 85 percent anticipate an increase in the number of warehouses during this timeframe.

“The on-demand economy has fuelled that "want-it-now" mentality of consumers today, who are on the hunt for products almost 24/7. These demands have disrupted the supply chain, impacting manufacturers, retailers and the warehousing operations that serve their need,” said Fang-How Lim, Regional Director for Southeast Asia, Zebra Technologies. “Our study further revealed that 49 percent of the surveyed business leaders reported an increase in consumer demand as a top driver for growth, with almost 40 percent of respondents stating that shorter order lead times are fueling their expansion plans and causing them to reanalyze their strategies.”


By 2024, automation will enhance worker performance rather than replace workers.

  • 57 percent of decision makers plan to enable partial automation or labor augmentation with technology in the warehouse.
  • 70 percent of respondents believe human interaction is part of their optimal balance in warehousing, with 43 percent citing partial automation (some human involvement) and 27 percent citing augmentation (equipping workers with devices) as their preference.
  • Decision makers anticipate using robotics for inbound inventory management (27 percent), packing (24 percent) and goods in/receiving (21 percent) by 2024.


Rethinking fulfillment strategies and operations to meet emerging challenges across the warehouse remains a top priority.

  • 68 percent of respondents cited capacity utilization as one of their top expected challenges over the next five years.
  • 68 percent of organizations cited labor recruitment and/or labor efficiency and productivity among their top challenges, with 62 percent of respondents wanting to improve individual worker or team productivity today while also achieving workflow conformity.
  • IT/technology utilization was identified both as the biggest operational challenge (68 percent) within the next five years and a desired long-term outcome for increased asset visibility, real-time guidance and data-driven performance.
  • As warehouses expand, so will the volume of stock keeping units (SKUs) and the speed items need to be shipped. Decision makers will seek increased visibility and productivity by implementing more robust returns management operations (85 percent), task interleaving (85 percent), value-added services (84 percent) and third-party logistics (88 percent).


The investment and implementation of new technologies is critical for remaining competitive in the on-demand economy.

  • Almost half (48 percent) of surveyed respondents cited faster delivery to end-customers as the primary factor driving their warehouse growth plans.
  • Three-quarters (75 percent) of decision makers agree that they need to modernize warehouse operations to remain competitive in the on-demand economy but are admittedly slow to implement new mobile devices and technology.
  • 73 percent of companies are currently modernizing their warehouses by equipping workers with mobile devices. By 2024, modernization will be driven by Android-based mobile computing solutions (90 percent), real-time location systems (RTLS) (60 percent) and full-featured warehouse management systems (WMS) (55 percent).
  • 66 percent of respondents cited mobile barcode label or thermal printers as a key area of investment as part of their plans to add, expand or upgrade devices in the next three years.



  • By 2024, 87 percent of respondents plan to implement a mobile execution system to better manage workers on the warehouse floor.
  • 73 percent of decision makers plan to invest in smart watches, smart glasses and hip-mounted wearables in the next three years.



  • The square footage of the average warehouse is projected to increase by 26 percent—more than in any other region—in the next five years.
  • By 2024, RFID and locationing technology usage is anticipated to increase for outbound operations with more than one in five planning to use them for packing (25 percent), inventory management (20 percent) and picking (19 percent).

Latin America

  • Latin American decision makers identified labor efficiency or productivity (71 percent) as the top operational challenge of the next five years.
  • 95 percent of organizations plan to implement Android-based mobile computers in the warehouse by 2024 to help improve worker productivity and efficiency.


North America

  • Almost half (49 percent) of North American decision makers identified outbound packing, staging and loading as a challenge.
  • 94 percent of respondents will have implemented or plan to implement trailer load optimization and/or load compliance solutions by 2024.



The 2024 Warehousing Vision Study included 1,403 (of which 352 were from APAC) IT and operational decision makers in the manufacturing, transportation & logistics, retail, post and parcel delivery and wholesale distribution markets in North America, Latin America, Asia-Pacific and Europe who were interviewed by Qualtrics.



Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last four years, Zebra helps our customers capture their edge. For more information, visit www.zebra.com or sign up for news alerts. Follow us on LinkedIn, Twitter and Facebook.  

Media Contact:
Daniel Chan
Zebra Technologies
Phone: +65-6510-2231

Jasmine Lim/Redzuan Samad
Archetype Singapore
Phone: +65-6603-9000

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