MIAMI, Fl. – May 2, 2016 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in solutions and services that provide real-time visibility into organisations’ assets, people and transactions, today released survey results that show how technology can drive a better in-store customer experience in Latin America. IDG Connect conducted the commissioned “The Connected Shopper in Latin America: How Latin American Retailers Can Enhance the In-store Customer Experience” study on behalf of Zebra Technologies. Surveyed IT and marketing professionals in retail companies were equally represented across Chile, Brazil, Mexico and Colombia, to find out how they are using technology to meet growing customer expectations. Most surveyed retailers employed between 500 and 5,000 people in their operations.
The retail industry is evolving in Latin America, as well as globally. Today, customers are more demanding and expect the best in-store experience ever. Even the most brand-loyal customers will eventually turn to a competitor if the experience is not optimal. Markets in Latin America are changing and are more aware of the different retail options available, both globally and regionally. Therefore, delivering an excellent in-store experience will help prevent losing customers. These new strategies involve speed and efficiency, personalizing the shopping experience and providing the next level of in-store service to ensure customers can buy the items they desire.
- 82% of surveyed retailers in Latin America enable customers to connect to an in-store network through a loyalty app; but only 46% use a connection to track online customer behaviour.
- Currently, 18% of surveyed retailers connect to Latin American customers through wireless smartphones; 46% through information kiosks; 34% through self-service tills and 42% through mobile device payments.
- Overall, retailers who responded in Latin America use information gained from store loyalty, credit and debit cards for identifying items bought together (62%), shelf replenishment (60%) and identifying types of shoppers (59%), among other market research discoveries.
- 80% of Latin American surveyed retailers still send printed catalogues; however, 50% aim to send personalised offers to devices in-store in the future.
Ana Maria Cabrales, Regional Solutions Sr. Marketing Manager - Retail & Hospitality, Latin America, Zebra Technologies
“As technological breakthroughs evolve to support today’s business demands, there is a growing need for retailers to know how to properly leverage technology for a better in-store customer experience. These survey results are extremely insightful in knowing how Latin American markets are responding and adapting to these new tools. At Zebra, we are capable of providing business solutions to help retailers reach new levels of efficiency and visibility as well as deliver greater value for customers.”
About Zebra Technologies
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com..
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