SAO PAULO, BRAZIL – June 6, 2016 - Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in providing solutions and services that give enterprises real-time visibility into their operations, was chosen by the JHSF group, owner of Shopping Cidade Jardim, to install a high-speed wireless LAN (WLAN) network with unique locationing technology that provides its customers with free access to Wi-Fi along with a more personalised shopping experience.
According to Zebra’s eighth Global Shopper Study, retailers have bet on online resources that can increase customer engagement, generate loyalty and increase sales volume. 51 percent of buyers have a strong interest in location-based services and in-store Wi-Fi for mobile coupons, shopping maps and receiving in-store assistance. 64 percent of shoppers say they are willing to buy more items if they receive better service and more attention from retailers, while more than half prefer retailers who use technology to create a more efficient shopping experience.
- Zebra’s MPact Platform for Mobile Marketing is the first solution of its kind to offer both Wi-Fi and Bluetooth® Smart technology – enabling Cidade Jardim to provide each customer with a personalised experience.
- As soon as shoppers login to the application using their Facebook or Linkedin account, MPact provides instant visibility to the mall operator regarding shoppers’ locations in the mall and the ability to send personal greetings, deliver special offers or provide step-by-step directions to a specific sale or promotion.
- Cidade Jardim features 180 stores and 495,000 square feet of upscale fashion.
Claudio Bessa, Digital Marketing Head of JHSF Shopping Malls
“The Zebra WLAN solution – including the WiNG architecture, AP8132 and AP8232 access points - provides an excellent experience to our shoppers because it offers high-speed Wi-Fi and good coverage that prevents services from disconnecting or crashing. The solution also helps mall operators better understand customer behaviour because we can pinpoint where shoppers are in the corridors or stores, how long they linger in front of a store window, and which products sell the most.”
Vanderlei Ferreira, Brazil Sales Director, Zebra Technologies
"Offering an innovative digital marketing and customer engagement solution using a free Wi-Fi solution is a proven way to win and retain customers, increase customer satisfaction and help monitor points of sale. Working alongside JHSF group, we implemented Zebra’s MPact solution in one of the largest shopping malls in São Paulo to ensure the most personalised experience possible and quality service to their shoppers."
With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – give organisations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today’s data-centric world. For more information, visit www.zebra.com. Follow us on LinkedIn, Twitter and Facebook.
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