Zebra Technologies Appoints Brian Tse as Greater China Country Lead

Experienced IT veteran to lead Zebra Greater China in its quest to empower the front line of enterprises

SHANGHAI, CHINA – July 22, 2020 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, has appointed Brian Tse as its Greater China Country Lead. Based in Shanghai, he is responsible for driving Zebra’s business in the Greater China region. He replaces April Shen and reports to Ryan Goh, the Singapore-based Vice President and General Manager of Zebra Technologies Asia Pacific. 

“Greater China has always been an important market for our Asia Pacific region. Over the past decades, China’s economy has grown exponentially and offers vast opportunities for us especially with the rise of trends like the on-demand economy and Industry 4.0,” said Goh. “As an IT veteran with a proven track record, Brian is an ideal fit for this role, and I am confident that he will be able to take our business in Greater China to even greater heights.”

“Meanwhile, we are thankful for April’s many significant contributions over the years. We sincerely wish her all the best in her future endeavors,” added Goh.  

“I am thrilled to join a trusted brand like Zebra Technologies and have the chance to grow its Greater China business, especially during this challenging period,” said Tse. “We are committed to working closely with our partners to develop innovative, purpose-built solutions to help enterprises in Greater China make business-critical decisions to achieve greater efficiency and results.”

Prior to joining Zebra Technologies, Brian has held various senior positions at renowned IT companies like IBM, SAP and HP. He holds a Master of Science degree with the University of Warwick and is an alumnus of Harvard Business School and Tsinghua University School of Economics and Management through their Executive Programs.


Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/e-commerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets, and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2019, Zebra ranked #166 on Forbes’ list of the World’s Best Employers. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook


ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2020 Zebra Technologies Corporation and/or its affiliates. All rights reserved.