Zebra Technologies’ Bill Cate Named as a 2023 CRN Channel Chief

Company leader recognized for demonstrating expertise, influence and innovation in channel leadership

LINCOLNSHIRE, Ill. – March 22, 2023 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced CRN®, a brand of The Channel Company, has named Bill Cate, Vice President, Ecosystem Strategy and Product Marketing, Zebra Technologies to its 2023 Channel Chiefs list. CRN’s annual Channel Chiefs list identifies the top influential IT leaders who work tireslessly to drive the channel agenda and deliver successful channel partner programs and strategies. 

Channel Chief honorees are selected by CRN’s editorial staff based on their record of business innovation and dedication to the partner community. This year’s list represents the top IT executives responsible for building a robust channel ecosystem.

“I’m honored to be named a 2023 CRN Channel Chief,” said Cate. “Zebra is extremely fortunate to have a robust global ecosystem of partners with strong relationships built on mutual trust and a shared purpose to deliver local knowledge and deep capabilities to meet the evolving needs of our customers and businesses around the world.”

Cate leads a global team of channel professionals charted with developing Zebra’s route to market strategy and channel partner program. Key successes include establishing a robust channel development strategy and process to design new routes to market for organic and acquired technologies.

“Once again, this year’s list gives well-deserved recognition to the IT Channel Chiefs who are dedicated to driving the channel agenda and advocating for the development of strong channel partnerships,” said Blaine Raddon, CEO of The Channel Company. “Under their exceptional leadership, influence, and innovation, the IT channel vendor community continues to deliver solutions and services that meet the rapidly evolving needs of their solution provider partners and their customers.”

The 2023 CRN Channel Chiefs list will be featured in the February 2023 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.



Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 86% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyse and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedInTwitter and Facebook, and check out our Story Hub: Zebra Perspectives.


The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

Media Contacts: 
Michael Gilhooly
Zebra Technologies  
Phone: +1-708-814-5281

Natalie Lewis
The Channel Company

Industry Analyst Contact: 
Kasia Fahmy 
Zebra Technologies 

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2023 Zebra Technologies Corp. and/or its affiliates.