Zebra Technologies Earns Spot on CRN’s 2024 Internet of Things 50 List

Company also achieves 5-Star Rating in the 2024 CRN Partner Program Guide for its commitment to growing a robust channel program

LINCOLNSHIRE, Ill. – April 1, 2024 – Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced double accolades from CRN®, a brand of The Channel Company. The company was recognized on the 2024 Internet of Things (IoT) 50 list in the hardware category, and it also received a prestigious 5-Star rating in CRN’s 2024 Partner Program Guide for the Zebra™ PartnerConnect program.

CRN’s 2024 IoT 50 honors the most influential vendors leading innovation and advancements in IoT hardware, software, and services. Recognition on the IoT 50 list is based on the caliber of vendors’ IoT portfolios along with their IT channel impact and ability to deliver new opportunities to the industry through partners. A panel of CRN editors select the CRN IoT 50 list with input from members of the channel partner community.

Zebra also earned a 5-Star rating in CRN’s Partner Program Guide. The annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals. This marks the eighth time Zebra has received the 5-Star rating which is awarded to companies that go above and beyond in nurturing exceptional channel partnerships.

“We are thrilled with this recognition from CRN as the channel is critical to extending Zebra’s reach to better serve our customers,” said Bill Cate, Vice President of Ecosystems and Product Marketing, Zebra Technologies. “With our ecosystem of more than 10,000 partners worldwide, we provide innovative solutions that help businesses work in new ways with technology. Our PartnerConnect program makes it easier for all our partners to work with us, differentiate themselves and fulfill our customers’ needs.”

Zebra’s award-winning Zebra PartnerConnect Program enables partners to fulfill customer needs whether they are reselling, distributing, influencing, integrating or developing software and hardware solutions. They link teams, assets and systems in real time to deliver best next-action guidance for business-critical decisions and outcomes.

Explore the 2024 CRN Partner Program Guide and the 2024 CRN IoT 50 list in the April issue of CRN and at www.crn.com/PPG and www.crn.com/IoT50.


  • Zebra Technologies was recognized by CRN, a brand of The Channel Company, on the 2024 Internet of Things (IoT) 50 list in the hardware category.
  • The company also received a 5-Star rating in the 2024 CRN Partner Program Guide, marking the eighth time it earned this rating.
  • The award-winning Zebra PartnerConnect Program complements its partners’ numerous business models whether they are reselling, distributing, influencing, integrating or developing solutions leveraging Zebra’s broad portfolio of hardware, software and services.



Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, X and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Michael Gilhooly
Zebra Technologies

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies

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