Realize the Power of GS1 Digital Link with Zebra


The traditional barcode has served us well for over 50 years, but in today's connected world, it’s time for an upgrade. Trust Zebra as a dependable partner to help you make the move to GS1 Digital Link to unlock richer product data, optimize your inventory, and create a standout customer journey. 

Customer at a grocery store self checkout using the MP72, to scan a GS1 Digital Link 2D barcode and 1D barcode.

How Zebra Supports GS1 Digital Link

Close up of a retail worker at a store, scanning 2D GS1 Digital Link and 1D barcode labels with a TC22.

From a Simple Barcode to a World of Information

The familiar UPC barcode was a revolution for its time, but it’s limited to a single product number. GS1 Digital Link tranforms the barcode into a gateway to a wealth of dynamic, online information.

By embedding a product's identity into a single 2D code (like a QR code), manufacturers, retailers, and consumers can access limitless information with a simple scan and Zebra’s printers, scanners, and mobile computers are key to implementing this technology.

man labeling a product in a grocery store

Your Complete GS1 Digital Link Toolkit

SCAN: Zebra's scanners and mobile computers can read GS1 Digital Links for for inventory management, price checks, and tracking expiration dates. 

PRINT: Zebra's printers can help retailers print GS1 Digital Link barcodes on thier labels. 

ANALYZE & ACT: Zebra's software and analytics uses the data from the scans to enable benefits, such as real-time inventory visibility and managing recalls.

A front-of-house employee using a handheld barcode scanner to ring up a ceramic planter during checkout inside a garden center.

From Barcode to Digital Link — Zebra Makes It Possible

As a global leader in 2D data capture for over 50 years, Zebra is ready to help you navigate the transition to GS1 Digital Link. Whether you are just starting or are ready to unlock the full potential of this new standard, Zebra's comprehensive hardware and software solutions are ready to go.

Ready to enhance your operations, enable next-level traceability, and deliver richer customer experiences? Zebra can simplify your transition.

Talk to a Partner

Need more information on what solution is right for your needs? A partner can help.

Talk to Sales

Connect with our pre-sales team to get more information about our products, solutions and how to purchase.

Select Your Location: