Jumbo Selects Zebra Technologies’ Personal Shopping Solution for Improved Customer Experience

Self-scanning capabilities enable in-store navigation and assistance to streamline workflows 

UTRECHT, The Netherlands – Aug. 11, 2020  – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced that Dutch supermarket retailer Jumbo selected Zebra’s PS20 personal shopping solution (PSS) to deliver new in-store navigation and assistance applications for a personalized shopper experience. They are the first Dutch retailer to offer this innovation to their customers and have plans to expand this solution to other Dutch and Belgian stores.

“Zebra’s self-scanning PS20 solution offers the high-performing functionality we need,” said Michiel Kienjet, Programme Manager, Formule & Format, Jumbo. “Shoppers enjoy using the new personal shopping assistant, especially how easily they can access information on the large dedicated screen. We’ve seen exceptionally high use of PSS at Jumbo – in some stores, self-scanning already accounts for 70% of sales, and this figure will only increase.”

To enhance its competitive edge, Jumbo migrated from its former personal shopper devices to the new platform to enable new capabilities and applications for their customers. Zebra PartnerConnect Premier Business Partner Simac IT NL BV, a specialist retail systems integrator, deployed the solution with Independent Software Vendor (ISV) Premier Partner Re-Vision’s self-scanning software across Jumbo’s stores.

The PS20’s integrated front-facing camera combined with Phillips LED in-store lighting will be utilized for a new locating and navigation application. This will help guide shoppers around the store using an on-screen map. Jumbo is also introducing self-scanning customer assistance to access their advisory service; shoppers will need to activate the device’s microphone via Push to Talk. They will be able to ask for assistance, recommendations or product information, and one of the nearby store associates, working with the PSS, will receive a notification and will respond. Store associates also use the device for order picking as the built-in camera will be able to pinpoint shelves with low stock levels that need replenishing quickly.

“During the pandemic, Jumbo has seen a significant increase in customer self-scanning, click & collect and home delivery,” said Casper Zweers, Benelux Regional Director, Zebra Technologies. “The new personal shopping solution delivers streamlined, frictionless in-store workflows for shoppers and store associates alike. The new applications being deployed by Jumbo on the PS20 place them at the forefront of retail innovation.”


  • Jumbo is using Zebra’s PS20 personal shopping solution (PSS) to streamline in-store workflows and improve the shopper experience.
  • New innovative navigation and assistance self-scanning applications deliver customer and store associate efficiencies, giving Jumbo a performance advantage.
  • Learn more about Jumbo by reading this customer case study.




Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit www.zebra.com or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedInTwitter and Facebook

Media Contact:

Valerie Berrivin 
Zebra Technologies
Phone: +33 607 956 184

Industry Analyst Contact:

Kasia Fahmy 
Zebra Technologies

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2020 Zebra Technologies Corp. and/or its affiliates.