MPREIS Migrates to Android™ Solution for Efficient In-Store Fulfillment Management with Zebra Technologies

Touch computers with extended security, software and services optimize workflows

RATINGEN, Germany – June 2, 2020 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced that MPREIS Warenvertriebs GmbH, an Austrian retailer, is transitioning its in-store fulfillment management system to Zebra’s Android mobility solution, improving its workflows and building smarter and more efficient operations.   

“Zebra Technologies is a leader in purpose-built Android technology for businesses, both in terms of hardware along with its supporting software and services,” said Martin Tscherner, Chief Information Officer, MPREIS. “Working in conjunction with Zebra and its PartnerConnect Premier Solution Partner unit-IT and Registered ISV Partner Modellwerkstatt, we have deployed an efficient in-store merchandise management and electronic shelf label system. We are also continually developing and enhancing our software developed by Modellwerkstatt and planning new functionality, such as our company internal instant messaging app.”

MPREIS wanted to migrate from Windows to Android mobile computers and implement an efficient warehouse-to-store fulfillment management system. The company deployed a full solution including TC56 and TC57 touch computers and LifeGuard™ for Android for extended security to provide longer lifecycle benefits.

Using Mobility DNA for enterprise application needs and the StageNow Android tool for software development and integration on Zebra devices, MPREIS can easily integrate apps developed by Modellwerkstatt. Reducing business interruptions, Zebra OneCare® services provide operational continuity.

Staff in MPREIS’ 238 stores are equipped with Zebra touch computers to access the company’s electronic shelf label (ESL) application. Used for receiving, checking item availability and managing weekly inventory controls, the TC57 touch computers give an accurate inventory overview to manage MPREIS’ out-of-stocks. This provides greater worker productivity and optimizes in-store workflow operations.

“Zebra’s mobility solution delivers faster processing efficiency and increased in-store operation productivity,” said Philipp Johannesson, Regional Sales Director, Zebra Technologies, DACH (Germany, Austria and Switzerland). “This maximizes MPREIS’ Android investment, enabling continual development of its merchandise management and ESL system to deliver total benefits of ownership.”


  • MPREIS has migrated its in-store fulfillment operations to a Zebra Android mobility solution to streamline workflows and improve staff efficiency using the TC56 and TC57 touch computers.
  • LifeGuard and OneCare help MPREIS maintain security and support over the full lifecycle of its Zebra solution, while the Mobility DNA suite and StageNow software tools give more functionality and flexibility for in-store application development.
  • Click here for the customer case study.




Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care.  In 2019, Zebra ranked #166 on Forbes’ list of the World’s Best Employers, and the company joined the S&P 500 Index. For more information, visit or sign up for news alerts. Participate in our Your Edge blog and follow us on LinkedIn, Twitter and Facebook.

Media Contact: 

Valerie Berrivin
Zebra Technologies
Phone: +33 607 956 184

Industry Analyst Contact: 

Kasia Fahmy 
Zebra Technologies 

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide. Android is a trademark of Google LLC. All other trademarks are the property of their respective owners. ©2020 Zebra Technologies Corporation and/or its affiliates.