Zebra Technologies Appoints Eric Ananda as Indonesia Country Lead

Experienced IT executive to lead Zebra’s Indonesian sales to help local enterprises undergo digital transformation

JAKARTA, Indonesia – March 16, 2022 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, has appointed Eric Ananda as its Indonesia Country Lead. Ananda is responsible for driving business strategies to grow Zebra’s business in Indonesia under the direction of Zebra’s regional headquarters.

“Indonesia is a fast-growing market for Zebra in Asia Pacific, and it has grown steadily over the years,” said Christanto Suryadarma, Sales Vice President – Southeast Asia and Channel Sales Lead for Asia Pacific outside of China, Zebra Technologies. “As local enterprises race to digitalize their operations through automation and workflow optimization, there will be even more growth opportunities for us in the days ahead.”

Indonesia is a growing market for Zebra Technologies, with an economy that is estimated to grow between 5.3% to 5.9% in 2023, and a digital economy that is slated to grow by three to five times over the next five years, with a value of US$350 billion. Ananda’s presence on the ground will bring Zebra closer to its local partners with whom the company works closely with to develop industry-tailored solutions for Indonesian customers.

“Indonesian enterprises are undergoing digital transformation to enhance their businesses by adopting the right technology solutions,” said Ananda. “Zebra is committed to intelligently connecting their staff, assets and data to help these enterprises make business-critical decisions swiftly and decisively.”  

With more than 15 years of IT sales and marketing experience, Ananda has previously held leadership positions at SAP, VMWare and Hewlett Packard Enterprise, amongst others.



Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai. Zebra is #25 on Newsweek’s inaugural list of America’s 100 Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:

Erni J. Arijanto
Bening Communication for Zebra Technologies

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