East-West Shrine Bowl Names Zebra Technologies Exclusive Player Tracking Provider for Second Consecutive Year

LAS VEGAS and LINCOLNSHIRE, Ill. Feb. 1, 2023 The East West Shrine Bowl today announced it will continue its relationship with Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, as its exclusive player tracking provider. Zebra will provide its RFID tracking technology to deliver important player performance insights for the 2023 East-West Shrine Bowl game.

“As the longest running college all-star football game in the U.S., the East-West Shrine Bowl shines a spotlight on the top college players in front of NFL scouts and a national television audience,” said Eric Galko, Director of Football Operations, Player Personnel for East-West Shrine Bowl. “We are thrilled to work with Zebra Technologies for the second consecutive year to enhance this experience with its proven sports tracking technology.”

Zebra will attach RFID tags to players’ shoulder pads to transmit real-time location data to gather metrics such as speed, distance traveled, orientation and acceleration. As a global leader in location solutions, Zebra provides tracking technology for enterprises of all sizes across multiple industries including healthcare, retail, manufacturing and transportation and logistics to help improve their operational efficiencies and real-time decision making.

“Zebra Technologies is pleased to continue our work with the iconic East-West Shrine Bowl to deploy the same player technology that’s used across in the NFL,” said Joe White, Senior Vice President, Products, Zebra Technologies. “The performance metrics we capture will help showcase the best college football players in the country to NFL coaches, scouts and general managers, enabling them to more strategically evaluate the players’ on-field performance during the game.”

The 98th East-West Shrine Bowl will kick off at 5:30 p.m. pacific on Thursday, Feb. 2, 2023 at Allegiant Stadium in Las Vegas, home of the Raiders. It will air live on NFL Network.

Since 1925, the East-West Shrine Bowl has benefited Shriners Hospitals for Children and their mission to provide advanced care for orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate, regardless of the families’ ability to pay for services. As part of the exclusive partnership, Zebra is again making a charitable donation to the Shriners Hospitals for Children.

“The philanthropic component of the East-West Shrine Bowl makes it more than an all-star game. We are proud to continue to support the Shriners’ mission which is aligned with our commitment to help improve the health of our local communities,” added White.


Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 86% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contacts:
Eric Galko
East-West Shrine Bowl

Therese Van Ryne 
Zebra Technologies  

Industry Analyst Contact:

Kasia Fahmy 
Zebra Technologies 

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