Kitchen Ware Reduces Picking Time by 50% with Zebra Technologies’ Warehouse Solutions

The Chilean retailer has improved asset traceability and inventory management at its distribution center with Zebra printers, barcode scanners and mobile computers

SANTIAGO DE CHILE, Chile – May 7, 2024 - Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people today announced that Kitchen Ware (KW), a leading home and care retailer in Chile, has implemented Zebra’s mobile computers, scanners and desktop and industrial printers to efficiently meet e-commerce business needs and improve order fulfillment.   

Prior to the pandemic, KW was a B2B company without an e-commerce offering. In 2020, it opened its online channel to customers, processing more than 3,000 orders a day without an efficient warehouse operating system. To overcome its visibility, tracking and productivity challenges, KW implemented Zebra’s ZT411 industrial printers, ZD421 desktop printers, DS2200 scanners, and MC3300 mobile computers, empowering its front-line workers to accelerate order processing and delivery times.

“When we adopted the Zebra solutions, we made a smart decision that put us ahead of future challenges tracking our high number of sales keeping units (SKUs) and volume of orders,” said Francisco Barrios, Field Operations Manager, KW. “We quickly evolved from paper-based operations to automated processes which allowed us to improve our inventory management and accelerate order deliveries.”

The modernization of KW’s distribution center began by mapping all key processes that needed digital transformation, including reception, cross-docking, sorting, storage and picking. With the support of STG Chile, a Premium Solution Partner in the Zebra PartnerConnect Program, KW deployed a warehouse management system (WMS), which improved asset visibility and inventory traceability.

To wrap up the project, the company implemented pick to light (PTL) technology to solve picking and sorting challenges. These solutions, integrated with Zebra’s mobile computers, reduced picking times by 50%.

“We collaborated with Zebra to introduce efficient processes for KW operations,” said Damaris Cordero, Strategic Business Manager, STG Chile. “By using our WMS, the Chilean retailer enhanced productivity and reduced errors, resulting in faster order fulfillment and improved customer satisfaction.”

Echoing KW, Zebra’s Warehouse Vision Study showed that 83% of respondents are under pressure to improve performance while adapting to changing e-commerce consumer demands. Inventory errors and stockouts continue to be a significant challenge to productivity according to more than 80% of warehouse employees and decision-makers in the region. By 2028, 95% of Latin American decision-makers in warehouses and distribution centers plan to implement technology which can help increase inventory visibility and reduce stockouts.

“KW is part of an innovative group of businesses in Chile that are implementing warehouse solutions to drive asset and operational visibility,” said Alejandro Prosperi, Vice President of Sales and General Manager, South of Latin America, Zebra Technologies. “In order to maximize return on investment (ROI) and minimize disruption to the supply chain, Zebra helps companies in their modernization efforts, synchronizing workflows to increase agility and drive better real-time decision-making.”


  • KW, a Chilean home and care retailer, is achieving better outcomes by modernizing its distribution center with Zebra warehouse solutions.
  • With Zebra mobile computers, scanners and industrial and desktop printers, KW has accelerated order deliveries and cut picking times.
  • Zebra devices work in harmony with KW’s WMS provided by STG Chile, a Premium Solution Partner in the Zebra PartnerConnect Program.


Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, X and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Diana Calderón
Zebra Technologies  
+57 3138021009

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