Zebra Technologies Celebrates Six Red Dot and Two iF Design Awards 2025

Eight distinguished awards recognize the remarkable design quality of Zebra’s devices

LINCOLNSHIRE, Ill. – May 27, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced that it has won six Red Dot awards in the 2025 Product Design category and two iF Design awards.

Now in its 70th year, the coveted Red Dot distinction is an internationally recognized seal of outstanding design quality, while the annual iF Design Award is organized by the world’s oldest independent design organization, iF International Forum Design GmbH.

The Red Dot design awards honored the outstanding design of Zebra’s WT6400 wearable computer, KC50 and TD50 kiosk systems, ET60W/ET65W rugged Android enterprise tablets, and the MP72 multi-plane scanner/scale. The RS2100 wearable scanner and the PS30 personal shopper device were recognized with both the Red Dot design award and the iF Design award.

“These award wins demonstrate the talent and passion of our Zebra designers for meeting the needs of customers and associates,” said James Morley-Smith, Head of Customer Experience Design, Zebra Technologies. “Frontline workers value well designed technology because it enhances the user experience with improved efficiency and reliability, ultimately leading to better real-time decision-making every day.”

According to the Zebra’s latest Warehouse Vision Study, 89% of warehouse associates feel more valued when provided with technology tools and automation. Meanwhile, Zebra’s latest Global Shopper Study indicates 85% of retail associates and decision-makers agree that stores which leverage retail technology and mobile devices attract and retain more associates.

Here are some of the many benefits of Zebra’s award-winning solutions:

  • The WT6400 wearable computer brings a new level of comfort, flexibility and ease of use to frontline workers picking orders, sorting goods, and managing inventory.
  • The KC50’s modular kiosk solution and the TD50 companion touch display meet a wide variety of self-service, assisted checkout and display needs across industries.
  • The ET60W and ET65W rugged Android enterprise tablets connect and support frontline workers in performing in the most rugged environments.
  • The MP72 multi-plane scanner/scale's computer vision helps minimize shrink which frees associates to do higher-priority tasks.
  • The RS2100 wearable scanner revolutionizes warehouse operations with its palm-free design, allowing unrestricted hand movement.
  • The PS30 Personal Shopper Series offers shoppers a seamless self-scan-and-go experience, blending online and in-store interactions for a personalized shopping journey.

"Among the numerous submissions from companies and design studios from all over the world, the remarkable quality and design of [the Zebra] products won over our international Red Dot Jury," said Professor Dr. Peter Zec, Founder and CEO of Red Dot.

The Red Dot jury consisted of 43 experts from 21 countries, including designers, professors, journalists and consultants from various disciplines. The winners will be honored during a special awards ceremony in July in Essen, Germany. The iF Design Awards ceremony took place in April in Berlin.

KEY TAKEAWAYS

  • Zebra Technologies has won eight distinguished awards: six Red Dot Product Design Awards and two iF Design Awards.
  • Red Dot and iF Design are international awards recognizing remarkable design quality.
  • The award wins demonstrate the talent and passion of Zebra designers for meeting the needs of customers and connected frontline workers, including retail associates.

ABOUT ZEBRATECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

Media Contact:
Anthony Ozimic
Zebra Technologies
+44 7392 861491
anthony.ozimic@zebra.com

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.