Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
Boost productivity with Zebra Frontline AI Enablers: AI vision models, sample apps, and APIs streamline workflows for efficient business processes.
Zebra Frontline AI Blueprints deliver adaptable, real-world AI frameworks that automate manual tasks and drive efficiency in high-pressure frontline operations.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Zebra Study with Oxford Economics Reveals Modernizing Frontline Workflows Unlocks Productivity, Profitability Gains
Expanded research shows optimized workflows across industries boost frontline worker satisfaction
LINCOLNSHIRE, Ill. – July 21, 2026 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced the latest research findings from its collaboration with Oxford Economics. The updated global study, surveying leaders across retail, transportation and logistics (T&L), and manufacturing, demonstrates how organizations gain significant financial and operational benefits by modernizing frontline workflows.The updated study shows how improving additional frontline workflows with advanced technologies like AI, automation, and data improves profitability and enhances the customer experience.
For example, 34% of T&L firms which reported improving their picking and packing operations noted an improvement in staff retention and satisfaction, and 54% say they increased operational speed. Similarly, 56% of manufacturers reported productivity gains from modernizing production lines.
Unlocking Frontline Potential
The expanded Zebra study with Oxford Economics, which analyzes several new critical workflows, reveals impressive financial gains. For example, manufacturers improving their supply chain and inventory management reported a potential profit increase of $6.6 million for a typical organization.
Modernizing maintenance workflows provided a $6.2 million profit uplift, while advancing production lines added $3.5 million. These figures underscore the value of achieving asset visibility and real-time insight across operations.
In the retail sector, modernizing the point of sale unlocks a potential $4 million in higher profits. In T&L, improving shipping and loading workflows delivers a potential $2.8 million profit increase. These gains connect directly to equipping the frontline with the right technology to optimize workflows.
AI Moves from Theory to Practice
The research indicates a clear acceleration in AI adoption across all sectors. Zebra is well-positioned to meet this growing customer demand as validated by the Wall Street Journal's recent recognition of Zebra as a Top 10 company for AI Readiness in its inaugural "Best Companies for the Future" report.
The study shows that while many organizations already leverage AI, even more identify it as a critical need for future progress. In manufacturing, 50% of surveyed leaders seeking to advance production lines see AI as their top priority. In T&L, interest in AI for shipping and loading workflows nearly tripled among organizations still aiming to improve.
“This updated research confirms that intelligent operations deliver a quantifiable human and financial impact, simplifying complexity, elevating frontline productivity, and improving engagement,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “As a leader in AI for the frontline, we see how embedding intelligence directly into daily workflows turns insights into measurable action, unlocking the next wave of productivity and value for our customers.”
Leveraging deep industry expertise and a global partner ecosystem, Zebra’s advanced products and solutions empower organizations to make smarter, real-time decisions. By streamlining repetitive tasks and simplifying workflows, Zebra helps frontline workers eliminate manual errors, maximize productivity, and continuously drive AI-backed innovation at the point of work.
KEY TAKEAWAYS
- New data from Zebra and Oxford Economics shows organizations in retail, T&L, and manufacturing may achieve multi-million-dollar profit gains and significant increases in worker productivity and satisfaction by optimizing frontline workflows.
- The study reveals that technology investments in areas like production lines, supply chain management, and point of sale directly contribute to a more engaged workforce and improved financial performance.
- These outcomes show how combining AI, data, and automation with human expertise can transform the way work gets done, enabling the frontline to work better every day.
- The findings highlight a significant increase in AI adoption, reinforcing Zebra’s position as a leader in deploying AI on the frontline, as recognized by the Wall Street Journal.
METHODOLOGY
Zebra Technologies commissioned global research with Oxford Economics conducted through a combination of surveys and econometric analysis. The participants included 1,000 senior leaders across retail (400), manufacturing (400), and T&L sectors (200) from the U.S., Mexico, United Kingdom, Germany, India, Japan, Australia and New Zealand. Their focus areas included inventory management, quality control, delivery operations, material handling, loss prevention and additional frontline workflows. A regression analysis was applied to correlate workflow improvements with financial performance metrics.
WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
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Media Contact:
Matt Towson
Zebra Technologies
+1-773-454-5396
Matt.towson@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
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