People look at a laptop
By Bill Burns | July 9, 2024

Recognition Reflects Our Incredible Culture at Zebra

Our people help solve our customers’ most challenging problems, and our people are Zebra’s greatest asset. 

Given the growth of our business and the increased diversity of our workforce, we recently defined our first-ever, formal purpose statement: Zebra creates new ways of working that make everyday life better for organizations, their employees and those they serve. We put our purpose into action every day by continuing to invest in our people.

Zebra is among …

We attract, retain and develop top talent because we have an incredible culture, and our members of Zebra Nation work hard every day to make a positive impact. They consistently think customer and partner first, act with agility, and encourage diversity of thought, including:

We forge strategic relationships with our customers around the world to address their most challenging problems, and we help them address the on-demand economy by digitizing and automating their environments. Being a trusted advisor to our customers and partner allows us to better serve them and in turn, enables them to better support their customers. We have received the following honors during the first half of 2024 for our innovative products and solutions:

These accomplishments don’t just represent hard work. They reflect our commitment to being a great place to work for our employees as well as driving better business outcomes for our customers and partners.


More from Bill:

Blog, Leadership, Inside Zebra Nation, Article, Field Operations, Public Sector, Healthcare, Manufacturing, Retail, Transportation and Logistics, Warehouse and Distribution, Hospitality, Energy and Utilities, Handheld Mobile Computers, Machine Vision, RFID, Software Tools,
Bill Burns
Bill Burns

Bill Burns has been named Chief Executive Officer, Zebra Technologies, effective March 1, 2023. 

Bill has more than 30 years of experience in the technology sector and joined Zebra Technologies in 2015. In his prior role as Chief Product & Solutions Officer, he oversaw the strategy, investments, and development of Zebra’s expansive portfolio of products and solutions. During this time, Bill extended Zebra’s market share leadership across its core businesses while entering adjacent and expansion markets, delivered on the company’s Enterprise Asset Intelligence vision, and strengthened Zebra’s strategic relationships with its customers and partners. 

Prior to joining Zebra, Bill served as Chief Executive Officer of Embrane, a Silicon Valley-based venture capital backed startup which was acquired by Cisco in April 2015. Prior to joining Embrane, Bill served as Chief Executive Officer of Spirent Communications, a global leader in test and measurement solutions publicly traded on the London Stock Exchange. He has also held various executive and sales leadership roles at Tellabs, Inc. 

Bill has a Master of Business Administration from Temple University, a Bachelor of Science degree in Business Administration from Misericordia University, and an Associate Degree in Engineering from Pennsylvania State University.

Zebra Developer Blog
Zebra Developer Blog

Are you a Zebra Developer? Find more technical discussions on our Developer Portal blog.

Zebra Story Hub
Zebra Story Hub

Looking for more expert insights? Visit the Zebra Story Hub for more interviews, news, and industry trend analysis.

Search the Blog
Search the Blog

Use the below link to search all of our blog posts.