Product branding goes beyond the mere application of a logo to a piece of hardware or software. All aspects of our products, from the resin color to the user interface, are part of a distinct brand identity. And product design constantly evolves as emerging technologies and new processes increase the functionality and quality of product solutions. A Global Product Design Language (GPDL) is critical as Zebra ideates and designs our innovative solutions.
This design language guide enables industrial designers to develop solutions that are consistent and aligned with the brand identity of Zebra. The guide includes an overview of product branding and name application, logo positions, CMF (Color, Material, Finish), packaging and numerous other design details for all Zebra products going forward. The GPDL guide spans all product lines and establishes design cues that accommodate the requirements of our different products while maintaining a global portfolio appeal.
For more information, contact: GPDL@zebra.com.