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Report

Zebra Technologies is recognized as a Major Player in the IDC MarketScape  for Retail Price Optimization

Zebra Technologies is recognized for strengths in Optimized markdown and promotion pricing, Strong, flexible, and supportive vendor partnership and Alignment with industry best practices.

Optimize Pricing With a Major Player

Overview

Zebra Technologies is a Major Player in the IDC MarketScape Worldwide Retail Price Optimization 2025-2026 Vendor Assessment.

Zebra Technologies has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Price Optimization 2025-2026 Vendor Assessment. We believe this distinction highlights our ongoing commitment to helping retailers thrive in an increasingly competitive and dynamic environment. By leveraging advanced scenario planning, AI-driven insights, and data-centric tools, Zebra empowers businesses to make smarter, faster decisions that optimize pricing strategies, enhance inventory management, and drive profitability. Our Workcloud Lifecycle Pricing solution delivers the flexibility and intelligence retailers need to adapt to market changes, improve operational efficiency, and achieve sustainable growth. This recognition by IDC reinforces Zebra’s position as a trusted partner for retailers seeking innovation and excellence in promotions management.

Details

Zebra Technologies has been positioned in the Major Player Category in the IDC MarketScape Worldwide Retail Price Optimization. (doc #US52989825, December 2025)

Zebra is recognized for strengths in Optimized markdown and promotion pricing, Strong, flexible, and supportive vendor partnership and Alignment with industry best practices 

Analyst Firm

Content Type

Research Report

Read Time

5 minutes

Topic(s)
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Disclaimer: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.