Zebra SmartLens™ for Retail | Zebra

Zebra SmartLens™ for Retail Asset Visibility

Deeper Visibility, Better Business Insight, Smarter Retail Decisions

If you could see everything going on in your store in real time, you would have all the information you need to maximize sales; minimize shrink and operational costs; and take customer service to a new level. Now you can get that visionary visibility with Zebra’s SmartLens for Retail Asset Visibility.

SmartLens for Retail turns your entire store into a smart store that automatically senses and records the location and movement of virtually everything in your retail store — merchandise, associates, shoppers and assets — and turns that data into easy-to-read actionable intelligence that delivers real competitive advantage.

The result? The inventory visibility you need to eliminate out-of-stocks and overstocks, prevent lost sales, quickly fulfill online orders for in-store pickup, spot and stop potential theft before items leave the store and much more. Make your store a smart store with SmartLens for Retail — only from Zebra.

Learn How to See It All with Zebra SmartLens for Retail


    SmartLens Sensors Track It All

    SmartLens Sensors automatically collect data on merchandise, shoppers, store associates and assets as they move in, through and out of your store. Four sensors – RFID Transition Point, RFID Backroom, Sensing Network Appliance and RFID Point of Sale Lane SmartLens sensors – meet the unique needs of specific areas. 


    The SmartLens Data Analytics Engine

    The SmartLens Data Analytics engine aggregates and correlates the volumes of raw RFID, micro-locationing and video data from the sensors into meaningful events that deliver real-time actionable insights you need to improve practically every aspect of your store operations — without spending hours manually compiling data.


    Automatically Turn Data Into Actions

    SmartLens applications, created by Zebra or customized  by you, presents actionable insights through easy-to-read dashboards and real-time alerts delivered to the mobile devices in the hands of your workforce, allowing you to address issues in real time that were previously visible only in hindsight — as well as improve everyday task efficiency. 

zebra smartsense for retail

Zebra SmartLens for Retail consists of the SmartLens multi-technology sensors, the SmartLens data analytics engine and SmartLens applications. While there are multiple layers in this solution, it is designed to easily integrate into your existing technology architecture and infrastructure.


zebra smartlens for retail

Sensing Network Appliance (SNAP) SmartLens Sensor

Track Inventory, Associates, Customers and Mobile Devices

The SNAP SmartLens Sensor is loaded with the technology you need to obtain unprecedented real-time visibility into what is happening on your sales floor. Track the movement of items with the integrated high-performance RFID reader.


    21 in. x 21 in. x 8.2 in.
    583 mm x 533 mm x 209 mm

  • Weight

    15 lbs / 6.8 kg


    Frequency: 902 MHz – 928 MHz (North America); 865 MHz – 868 MHz (EU)
    Radiated Power: Up to 4W EIRP
    Security: Transport Layer Security Ver 1.2, FIPS-140


    Resolution: 5MP VGA
    Lens: Fish Eye Lens Technology with Tamper detection
    Modes: Continuous recording, ring recording. Alarms/Events/ Schedule recording


    Supported Devices: Smartphones, tablets and mobile computers from Zebra and third parties

zebra smartlens transisiton point smartlens sensor

Transition Point SmartLens Sensor

Entry/Exit Point Tracking

When inventory moves through receiving and entry/exit points, you need to know which direction it is traveling to understand where it is headed. SmartLens does just that. Zebra’s industry-leading, advanced RFID technology collects the data SmartLens needs to easily identify whether items are entering or leaving an area. And with flexible options that enable you to install this sensor on a wall or suspend it from the ceiling, it’s easy to deploy the Transition Point SmartLens in virtually any retail environment.


    47 in. x 22 in. 9 in.
    1194 mm x 559 mm x 229 mm


    23 lbs. / 104 kg


    -4º to 131º F/-20º to 55º C

  • Storage Temperature

    -40º to 158º F/-40º to 70º C


    95% RH, non-condensing


    ± 15 kV air discharge; ± 8 kV direct discharge; ± 8 kV indirect discharge


    18W max (37-55 VDC POE)

smartlens backroom sensor

Backroom SmartLens

Backroom Inventory Tracking

This RFID sensor starts the tracking cycle by detecting and recording the movement of RFID-tagged inventory from the moment it enters your backroom to the moment it leaves. This high-performance advanced fixed RFID reader is designed to handle high tag volumes with increased accuracy and read rates. Power-over-Ethernet (PoE) eliminates the need to install power outlets – ideal for the typical complex backroom environments. And deployment is as simple as plugging in the Backroom SmartLens.


    17 in. x 10.2 x 7 in.
    432 mm x 260 mm x 178 mm


    5.5 lbs / 2.5 kg


    -4º to 131º F/-20º to 55º C


    -40º to 158º F/-40º to 70º C


    95% RH, non-condensing


    ± 15 kV air discharge; ± 8 kV direct discharge; ± 8 kV indirect discharge


    18W max (37-55 VDC POE)

Point-of-Sale Lane SmartLens Sensor

Track Inventory in Checkout Lanes

This sensor logs items passing through your POS lanes. With a highly localized antenna technology, a POS Lane SmartLens Sensor can be installed in every lane, without risking interference. Inventory accuracy and visibility into shrink improve. And your POS Lane and Transition Point SmartLens Sensors work hand-in-hand to identify items exiting your store that have not traveled through a POS lane, alerting you to potential theft — before it happens.


    8.3 in. x 8.8 in. x 3.4 in.
    211 mm x 224 mm x 86 mm


    3 lbs / 1.4 kg


    -4º to 131º F/-20º to 55º C


    40º to 158º F/-40º to 70º C


    95% RH, non-condensing


    ± 15 kV air discharge; ± 8 kV direct discharge; ± 8 kV indirect discharge


    13W max (37-55 VDC POE)

SmartLens Analytics Engine

zebra smartlens for retail logo

SmartLens Data Analytics Engine

The Brains Behind the SmartLens Solution

The SmartLens Data Analytics Engine is at the heart of the SmartLens Solution. The engine consists of two components. The SmartLens Appliance Server correlates volumes of raw RFID, video and mobile device locationing data to provide meaningful events. Then the sophisticated analytics in the SmartLens Business Analytics and Reporting (BAR) automatically turns those events into actionable insights that can improve practically every aspect of your everyday store operations. You no longer need to spend hours compiling data to examine past performance to determine how to improve future operations. Instead, without lifting a finger, you get a real-time picture that reveals how and where you can improve operations, right now.

  • SmartLens Appliance Server

    Correlates volumes of raw RFID, video and mobile device locationing data to provide meaningful events.

  • SmartLens Business Analytics and Reporting (BAR)

    Analytics engine that automatically turns those events into actionable insights


Zebra Smartlens inventory management


SmartLens Inventory Management

Get all the information you need to eliminate out-of-stocks — period. Highly graphical dashboards allow you to see the total count of items in a specific category or department, predictive information to enable timely replenishment globally across all stores or in a specific store, as well as overstock metrics. The actionable information you need to keep the items your shoppers want in stock is always at your fingertips.

zebra smartlens omnichannel enablement


SmartLens Omnichannel Enablement

As shoppers place orders, they can be pushed to the mobile computer of the right associate. Since the exact location of all your inventory is always known, you can automatically provide workers with the most efficient path to pick each order. A map and a ‘Geiger-counter mode’ take all the guesswork out of locating any item. If associates are interrupted while picking an order, when they resume, the pick list is dynamically re-ordered. 

zebra smarlens loss prevention


Loss Prevention

Easily prevent shrink of high dollar items with video events and geofencing. With geofencing, you can send motion alerts on high value items as they move through various departments and areas of your store — for example, you can see when high value items have been carried into a fitting room. And with video events and timestamps, you can see who was carrying an item at what time to help locate lost items or identify thieves.

zebra smartlens findmy



Whether you need to find an associate or a misplaced mobile device, FindMy makes it easy. No more lost devices, and you can instantly locate and dispatch the associate who is closest to a shopper who needs help.


Learn How SmartLens Delivers Deeper Visibility, Better Insight

Help Planning for Future Needs

Our proven models and sophisticated design tools help you predict end-user demand for new services and understand your traffic requirements to define what system elements need to change.

Zebra OneCare Ensures Uptime

Our product coverage plans go above and beyond the manufacturer's warranty to cover it all, including normal wear and tear and accidental damage.