Lindex Opens a Danish Online Store

LINCOLNSHIRE, Ill. – Nov. 25, 2019 -  Following the successful opening in Field´s, where over 50,000 guests have visited the store in the first month, Lindex has opened a Danish Online Store, The new online store serves customers with DKK prices, quick delivery and Click & Collect service. This service is enabled by a unique solution called Zebra SmartLensTM for Retail based on RFID technology, which provides complete visibility with up-to-the-minute information on RFID-tagged merchandise and automatically collects data on goods.

“I had high expectations for the opening of Lindex in Denmark, but I never expected an opening like the one we have experienced. To my knowledge, in its 65-year history, Lindex has never had an opening with nearly 14,000 guests in its first weekend and a queue on the opening day that began two hours before the official opening and continued hours after the inauguration. This positive awareness means that we are launching our online store faster than expected,” said Johan Isacson, head of franchises at Lindex.

The online store is operated from Denmark through a collaboration with the DAO. The customers will experience short delivery times even on weekends when Lindex has open stores. This means that deliveries may be under a day to arrive. Facilitated by Zebra‘s unique solution, Lindex is also be able to offer shoppers a very fast Click & Collect service.

“SmartLens for Retail will provide accurate, real-time inventory visibility, allowing Lindex to deliver on their omnichannel customer promise while helping to reinforce their sustainability principles,“ said Jason Harvey, Vice President and Sales Director, EMEA North region, Zebra Technologies.

The Danish market is quite unique in its appreciation for online shopping, according to numbers from Deloitte in Denmark that state approximately 20 percent of shopping for clothes and shoes is done online.

“We are grateful to receive such a warm welcome in Denmark. We have received positive feedback from our users on social media, and this has helped us speed up the opening of our online store well ahead of schedule. We look forward to welcoming all our guests to,” said Loa D. Kristjansdóttir, franchisee owner of Lindex Denmark.

SmartLens for Retail provides complete visibility of the entire store with up-to-the-minute location information on RFID tagged merchandise. SmartLens RFID sensors automatically collect data on goods as they move through and out of the store. The intuitive dashboard and centralized management console provide operational, actionable insights to support greater inventory accuracy and successful omnichannel operations. This gives the inventory visibility required to eliminate both out-of-stock and over stock, and to quickly fulfill online orders for in-store pickup. Lindex is the first retailer in Denmark where this solution is deployed.


Lindex currently has 461 stores in 18 markets and online sales worldwide through third-party partnerships.


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Media Contact: 

Valerie Berrivin
Zebra Technologies
+33 607 956 184

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