Zebra Technologies Wins IoT Innovator Award for Innovation in Retail & Customer Experiences

 Zebra SmartSight recognized as innovative IoT solution by Compass Intelligence

LINCOLNSHIRE, Ill. – Dec. 15, 2020 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced that Compass Intelligence recognized its SmartSight™ intelligent automation solution with an IoT Retail & Customer Experiences Innovator Award. The Retail & Customer Experiences category evaluated solutions that support industry innovation, advancements in processes or operations specific to retail services, customer experience enhancements, transaction automation, innovative buying experiences, and other retail advancements.

SmartSight is the retail industry’s first subscription-based robotics solution that turns data into corrective actions for mass merchants, grocers, and supermarkets/hypermarkets. It is comprised of the EMA50 mobile automation system, retail automation software platform and both professional and managed services. Using 2D and 3D sensors, SmartSight creates a digital twin of stores and their shelves to help determine if there are out-of-stocks, price integrity or planogram compliance issues. The retail automation software platform then determines the corrective action needed and assigns a task to the nearest store associate’s mobile computer in real time.

“We are honored that SmartSight has been recognized with a 2020 Compass Intelligence IoT Innovator award,” said Joe White, Senior Vice President and General Manager for Enterprise Mobile Computing, Zebra Technologies. “With SmartSight, retailers can dedicate human associates to focus on higher value tasks, such as helping customers in store. SmartSight, including the EMA50, leverages Zebra’s deep retail experience and market leadership over the last 50 years. Our solutions help reduce the time front-line workers spend monitoring the status of shelves and increase their availability to interact directly with shoppers and improve the shopping experience.”

When used with the EMA50 enterprise mobile automation system, SmartSight can provide 95% accuracy in identifying stockouts, misplaced product, incorrect price labels, and location and planogram compliance. SmartSight provides brick-and-mortar retailers a performance edge by autonomously prescribing corrective actions to associates based on what is happening at the shelf. By substantially reducing out-of-stock conditions and improving inventory availability, SmartSight with EMA50 enables retailers to better utilize store labor and minimize price issues. This leads to higher levels of in-store revenue and customer satisfaction along with reduced price non-compliance fines.

“SmartSight offers the retail industry an innovative solution to provide real-time intelligence and insights across store operations while freeing up workers to focus on more patron-facing services,” states Stephanie Atkinson, CEO of Compass Intelligence. “We applaud Zebra and its entire team for combining automation, video analytics, robotics technology, and real-time data analytics to enhance the retail experience.”


About The CompassIntel IoT Innovator Awards

The 3rd Annual CompassIntel IoT Innovator Awards honors companies and vendors demonstrating innovation in Internet of Things solutions, products, applications, and technology. Compass Intelligence has been recognizing companies for more than 8 years, after initially launching the A-List in M2M Awards back in 2012. The Innovator award categories run across 21 IoT innovation categories.  In addition, Compass Intelligence also recognizes startups, stand-out products, and emerging and established IoT companies annually that have made an impact to the market and demonstrate superior innovation to elevate IoT.


Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit www.zebra.com or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedInTwitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact: 

Emily Alfano 
Zebra Technologies  

Industry Analyst Contact: 

Kasia Fahmy 
Zebra Technologies 

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2020 Zebra Technologies Corp. and/or its affiliates.