Le Biscuit Boosts Its Omnichannel Operations and Modernizes Its Stores with Zebra Technologies

The retailer expands from a local operator in the Northeast of Brazil to a national presence leveraging Zebra’s Modern Store framework

SAO PAULO, Brazil – Sept. 20, 2023 –Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced that Brazilian retailer, Le Biscuit, selected Zebra’s industry-leading solutions to streamline its omnichannel operations and improve its customer experience.  

Over the last 5 years, Le Biscuit has increased from one to six digital channels, which created new challenges for the organization to keep up with customer demand and momentum. To create a better overall customer experience in-person and online, Le Biscuit modernized its distribution center and stores by implementing Zebra’s MC2200, MC3300, TC21 mobile computers and ZQ520/521 mobile printers to help improve worker productivity and accuracy as well as enhance its operational efficiency.

“Zebra solutions are aligned with the value promise of our business which is our commitment to generate faster, high-quality service to our customers,” said Adriano Silva de Lima, Infrastructure and Technology Manager at Le Biscuit. “Zebra is helping us boost our omnichannel operations, enabling us to expand from selling only in the northeast of Brazil to increasing our sales across the country.”

With higher operational efficiency and inventory visibility, Le Biscuit can deliver customer orders faster, providing them what they need when they expect it. The company has also introduced new enhancements to improve the customer experience in-store and online, including options to buy in-store and receive at home or buy online and pick up in-store. The retailer worked with Zebra PartnerConnect registered channel partner, Open System, who provided its Open Mobile Retail solution to automate Le Biscuit’s operations.  

“Combining our retail automation solution with Zebra’s mobile solutions helps retailers such as Le Biscuit achieve greater assertiveness, speed and reliability of all information within its in-store operations,” said Victoria Souza, Mobile Solutions Manager, Open System.

The Brazilian retailer has also transformed and accelerated its pricing process which was previously done manually. Le Biscuit has become one of the latest retailers in Latin America to leverage many of the technologies in Zebra’s visionary Modern Store framework.

“The Modern Store by Zebra is a framework that helps retailers select the ideal mix of software, hardware and services from Zebra and its expansive partner ecosystem to achieve their highest priority business outcomes,” said Vanderlei Ferreira, Vice President and General Manager, Zebra Technologies Brazil. “By implementing Zebra’s retail solutions, businesses are able to better engage associates, optimize inventory and elevate the customer experience.”


  • Le Biscuit, a leading Brazilian retailer, has adopted Zebra’s Modern Store framework within both its store and distribution center operations to enhance customer service levels.
  • With Zebra’s MC2200, MC3300, TC21 and ZQ520/521 mobile solutions, Le Biscuit is improving its omnichannel operations as well as enhancing worker productivity, efficiency and accuracy.
  • Le Biscuit today delivers customer orders faster and offers new options such as buy in-store and receive at home or buy online and pick up in-store.
  • To learn more, read this case study.


Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Diana Calderón 
Zebra Technologies  
+57 3138021009

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