Le Biscuit Boosts its Omnichannel Operations
Le Biscuit is a leading Brazilian retailer that started with a more traditional operation. The company recently embarked on a mission to update and improve its operations to provide faster and friendlier customer service, following one pillar of the modern store Zebra framework.
Le Biscuit wanted to boost its omnichannel capabilities and become more agile. The company hoped to increase customer satisfaction through seamless, consistent and personalized shopping experiences, following one of the pillars of the modern store by Zebra, our retail visionary framework for the industry. To achieve its goal, Le Biscuit needed to modernize processes both inside its distribution center and at its stores.
Benefits / Outcomes
- Expanded its digital channel from one to six
- Improved worker productivity and enhanced the efficiency and accuracy of operations
- Automated and accelerated the pricing process