Zebra Technologies Announces Second-Quarter 2025 Results

Second-Quarter Financial Highlights

• Net sales of $1,293 million; year-over-year increase of 6.2%
• Net income of $112 million and net income per diluted share of $2.19
• Non-GAAP diluted EPS increased year-over-year to $3.61
• Adjusted EBITDA increased year-over-year to $267 million
• $125 million of share repurchases

Lincolnshire, Ill., August 5, 2025 — Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced results for the second quarter ended June 28, 2025.

“Solid demand, excellent execution by our team and lower-than-expected tariffs enabled us to deliver second quarter results that exceeded our expectations," said Bill Burns, Chief Executive Officer of Zebra Technologies. "We are raising both our sales and profitability outlook for the full year, given our solid first half results and expectation for second half growth. Looking ahead, we are focused on driving shareholder value and advancing our industry leadership with our innovative solutions that digitize and automate our customers’ workflows.”

Download PDF with consolidated balance sheet, cash flow and income statements

Net sales were $1,293 million in the second quarter of 2025 compared to $1,217 million in the prior year. Net sales in the Enterprise Visibility & Mobility ("EVM") segment were $875 million in the second quarter of 2025 compared to $820 million in the prior year. Asset Intelligence & Tracking ("AIT") segment net sales were $418 million in the second quarter of 2025 compared to $397 million in the prior year. Consolidated organic net sales for the second quarter of 2025 increased 6.3% year-over-year, with a 6.5% increase in the EVM segment and a 5.8% increase in the AIT segment.

Second quarter 2025 gross profit was $616 million compared to $589 million in the prior year. Gross margin decreased to 47.6% for the second quarter of 2025 compared to 48.4% in the prior year primarily due to approximately $10 million of U.S. import tariff expense net of mitigating actions. Adjusted gross margin was 47.9% in the second quarter of 2025 compared to 48.6% in the prior year.

Operating expenses increased to $433 million in the second quarter of 2025 from $422 million in the prior year. Adjusted operating expenses increased to $370 million in the second quarter of 2025 from $358 million in the prior year.

Net income for the second quarter of 2025 was $112 million, or $2.19 per diluted share, compared to net income of $113 million, or $2.17 per diluted share, in the prior year. Non-GAAP net income increased to $186 million for the second quarter of 2025, or $3.61 per diluted share, compared to $165 million, or $3.18 per diluted share, for the prior year.

Adjusted EBITDA for the second quarter of 2025 was $267 million, or 20.6% of adjusted net sales, compared to $250 million, or 20.5% of adjusted net sales in the prior year due to lower adjusted operating expense as a percentage of sales, partially offset by lower gross margin.

Balance Sheet and Cash Flow

As of June 28, 2025, the Company had cash and cash equivalents of $872 million and total debt of $2,183 million. 

For the first six months of 2025, net cash provided by operating activities was $325 million and the Company invested $37 million in capital expenditures, resulting in free cash flow of $288 million. The Company also made share repurchases of $250 million and acquired Photoneo for $62 million.

Outlook

Third Quarter 2025

The Company expects third quarter sales growth between 2% and 6% compared to the prior year. This expectation includes approximately 30 basis points favorable impact from the Photoneo acquisition and a net neutral impact from foreign currency translation.

Adjusted EBITDA margin for the third quarter is expected to be approximately 21% which includes the impact of approximately $10 million U.S. import tariff expense, net of mitigating actions, assuming no changes to the current rates and exemptions. Non-GAAP diluted earnings per share are expected to be in the range of $3.60 to $3.80. This assumes an adjusted effective tax rate of approximately 17 to 18%.

Full Year 2025

The Company is raising its full year 2025 sales growth to between 5% and 7% compared to the prior year. This expectation includes approximately 50 basis points of combined favorability from the Photoneo acquisition and foreign currency translation.

Adjusted EBITDA margin for the full year is now expected to be between 21 to 22%, which includes the impact of approximately $30 million U.S. import tariff expense, net of mitigating actions, assuming no changes to the current rates and exemptions. Non-GAAP diluted earnings per share are expected to be in the range of $15.25 to $15.75. This assumes an adjusted effective tax rate of approximately 17 to 18%.

Free Cash Flow for the full year 2025 is now expected to be greater than $800 million.

Announcing Acquisition of Elo

The company has also announced today that it has reached an agreement to acquire Elo Touch Solutions, Inc., an innovator of solutions that engage customers, enhance self-service and accelerate automation, for $1.3 billion. This transaction is expected to close in 2025 and is not included in our Outlook. Please see today's separate release for additional details.

The Company does not provide a reconciliation for non-GAAP estimates on a forward-looking basis where it is unable to provide a meaningful or accurate calculation or estimation of reconciling items and the information is not available without unreasonable effort. This is due to the inherent difficulty of forecasting the timing or amount of the most directly comparable forward-looking GAAP financial measure as discussed under the "Forward-Looking Statements" caption below. This would include items that have not yet occurred, are out of the Company’s control and/or cannot be reasonably predicted, and that would impact diluted net earnings per share. For the same reasons, the Company is unable to address the probable significance of the unavailable information. Forward-looking non-GAAP financial measures provided without the most directly comparable GAAP financial measures may vary materially from the corresponding GAAP financial measures.

Conference Call Notification

Investors are invited to listen to a live webcast of Zebra’s conference call regarding the Company’s financial results. The conference call will be held today at 7:30 a.m. Central Time (8:30 a.m. Eastern Time). To view the webcast, visit the investor relations section of the Company’s website at investors.zebra.com. 

About Zebra

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com. 

Forward-Looking Statements

This press release contains forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, the statements regarding the company’s outlook. Actual results may differ from those expressed or implied in the company’s forward-looking statements. These statements represent estimates only as of the date they were made. Zebra undertakes no obligation, other than as may be required by law, to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this release.

These forward-looking statements are based on current expectations, forecasts and assumptions and are subject to the risks and uncertainties inherent in Zebra’s industry, market conditions, general domestic and international economic conditions, and other factors. These factors include customer acceptance of Zebra’s offerings and competitors' offerings, and the potential effects of emerging technologies and changes in customer requirements. The effect of global market conditions, and the availability of credit and capital markets volatility may have adverse effects on Zebra, its suppliers and its customers. In addition, natural disasters, man-made disasters, public health issues (including pandemics), and cybersecurity incidents may have negative effects on Zebra's business and results of operations. Zebra's ability to purchase sufficient materials, parts, and components, and ability to provide services, software and products to meet customer demand could negatively impact Zebra's results of operations and customer relationships. Profits and profitability will be affected by Zebra’s ability to control manufacturing and operating costs. Because of its debt, interest rates and financial market conditions may also have an adverse impact on results. Foreign exchange rates, customs duties and trade policies may have an adverse effect on financial results because of the global nature of Zebra's business. The impacts of changes in foreign and domestic governmental policies, regulations, or laws, as well as the outcome of litigation or tax matters in which Zebra may be involved are other factors that could adversely affect Zebra's business and results of operations. The success of integrating acquisitions could also adversely affect profitability, reported results and the company’s competitive position in its industry. These and other factors could have an adverse effect on Zebra’s sales, gross profit margins and results of operations and increase the volatility of Zebra's financial results. When used in this release and documents referenced, the words “anticipate,” “believe,” “outlook,” and “expect” and similar expressions, as they relate to the company or its management, are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. Descriptions of certain risks, uncertainties and other factors that could adversely affect the company’s future operations and results can be found in Zebra’s filings with the Securities and Exchange Commission, including the company’s most recent Form 10-K and Form 10-Q.

Use of Non-GAAP Financial Information

This press release contains certain Non-GAAP financial measures, consisting of “Adjusted EBITDA,” “Adjusted EBITDA margin,” “adjusted gross margin,” “adjusted gross profit,” “adjusted net sales,” “adjusted operating expenses,” “EBITDA,” “free cash flow,” “non-GAAP diluted earnings per share,” “non-GAAP earnings per share,” “non-GAAP net income,” “organic net sales,” and “organic net sales growth.” Management presents these measures to focus on the on-going operations and believes it is useful to investors because they enable them to perform meaningful comparisons of past and present operating results. The company believes it is useful to present non-GAAP financial measures, which exclude certain significant items, as a means to understand the performance of its ongoing operations and how management views the business. Please see the “Reconciliation of GAAP to Non-GAAP Financial Measures” tables and accompanying disclosures at the end of this press release for more detailed information regarding non-GAAP financial measures herein, including the items reflected in adjusted net earnings calculations. These measures, however, should not be construed as an alternative to any other measure of performance determined in accordance with GAAP.

The company does not provide a reconciliation for non-GAAP estimates on a forward-looking basis (including the information under “Outlook” above) where it is unable to provide a meaningful or accurate calculation or estimation of reconciling items and the information is not available without unreasonable effort. This is due to the inherent difficulty of forecasting the timing or amount of various items that have not yet occurred, are out of the company’s control and/or cannot be reasonably predicted, and that would impact diluted net earnings per share, the most directly comparable forward-looking GAAP financial measure. For the same reasons, the company is unable to address the probable significance of the unavailable information. Forward-looking non-GAAP financial measures provided without the most directly comparable GAAP financial measures may vary materially from the corresponding GAAP financial measures.

As a global company, Zebra's operating results reported in U.S. dollars are affected by foreign currency exchange rate fluctuations because the underlying foreign currencies in which the company transacts change in value over time compared to the U.S. dollar; accordingly, the company presents certain organic growth financial information, which includes impacts of foreign currency translation, to provide a framework to assess how the company’s businesses performed excluding the impact of foreign currency exchange rate fluctuations. Foreign currency impact represents the difference in results that are attributable to fluctuations in the currency exchange rates used to convert the results for businesses where the functional currency is not the U.S. dollar. This impact is calculated by translating current period results at the currency exchange rates used in the comparable prior year period as well as removing realized cash flow hedge gains and losses from both the current and prior year periods. The company believes these measures should be considered a supplement to and not in lieu of the company’s performance measures calculated in accordance with GAAP.

Contacts

Investors
Michael Steele, CFA, IRC
Vice President, Investor Relations
Phone: + 1 847 518 6432
InvestorRelations@Zebra.com

Media
Therese Van Ryne
Senior Director, External Communications
Phone: + 1 847 370 2317
therese.vanryne@zebra.com