There is No Planet B: Mobilizing in Support of Climate Action for Earth Day

How Zebras around the world are doing good – from a distance.

Earth Day 2020 Climate Action logo
by Your Edge Blog Team
May 07, 2020

Zebra has been thinking about heroes a lot lately, including the workers using our solutions on the front lines, to our employees, partners and customers who work to get our solutions into the hands of workers who are in essential roles. Each day, we pause to express our enormous gratitude for everyone involved in keeping our business and other essential businesses running. In fact, you can find many Zebras at home sewing masks or using 3D printers to create face shields to supplement personal protective equipment (PPE) and show appreciation for the heroic efforts put forth day in and day out by doctors, nurses, delivery drivers, store associates, restaurateurs, public safety professionals and warehouse workers.

Over the last few weeks, though, we’ve also asked employees to pause and reflect on what’s happening around the world from an environmental perspective. The COVID-19 outbreak has brought to light the impact that humans have on the planet’s health. It has become clearer than ever that we must take tangible action to protect the environment, even as we’re protecting ourselves from COVID-19.

Advocating for Climate Action through Art

Because environmental sustainability is one of Zebra’s Corporate Social Responsibility (CSR) priorities, and we take current social distancing directives very seriously, we decided to celebrate Earth Day 2020 by inviting Zebra employees and their new “colleagues” (i.e. family members) to create posters encouraging people to mobilize around this year’s global theme: Climate Action. Both the theme – set annually by the Earth Day Network – and our poster contest were aimed at raising awareness about the climate crisis and the opportunity we have to reach a zero-carbon future.

We had several creative, meaningful entries from around the world, and it was nearly impossible to select just three to showcase. But we think you will understand why these particular posters stood out to us.

First up is Ananya Pandey, a Zebra employee in Bangalore, India, who used the challenge to introduce us to the person who she believes is Earth’s top hero: you!

A winning poster in Zebra`s 2020 Earth Day Climate Action poster contest, created by Ananya Pandey of Bangalore, India

As you can see in Ananya’s winning poster, there are many ways we as individuals can change the way we live to positively impact our environment: avoiding plastic, conserving power and going organic, to name a few. The message in Ananya’s poster is clear – there is no Planet B.

We understand that individuals are not solely responsible for protecting our planet, which is why Zebra – along with our manufacturing partners – are members of the Responsible Business Alliance. As a result of the climate action efforts of our eco-conscious Zebra employees, we have made great progress towards reducing our energy consumption and increasing our recycling waste in Zebra facilities.

Rhyme for a Reason

The second winner of our contest, Carolyn Tinsman in Austin, Texas, turned words into art as she encouraged us to “Plant trees, Save the bees, Recycle please, Clean the seas.”

One of the winning posters in Zebra`s 2020 Earth Day Climate Action poster contest, created by Carolyn Tinsman

When we began planning Zebra’s Earth Day activities more than four months ago, our local Community Relations teams and Environmental Health & Safety (EHS) specialists brainstormed many ways in which we could “Initiate Climate Action” and “Rescue Earth” (abbreviated to “I CARE” in Carolyn’s poster).

Not surprisingly, our plans have changed. We are now focused on the health and safety of our employees globally while maintaining business continuity during this challenging time. Something the COVID-19 pandemic has demonstrated is how interconnected we are globally and how our actions or inactions can impact the global population. The same is true for our impact on the environment. An unintended effect of COVID-19 is the dramatic decrease in air pollution and greenhouse gases across continents.

Food Feeds the Soul and Fuels the Body (of Inspiration to Protect Our Bodies of Land and Water)

Speaking of continents… the third winner of our contest, Hannah Jefferys in Bourne End, United Kingdom, gave us a continental breakfast of geographic-specific actions we can take to improve the environment’s health – from avoiding drilling in Antarctica to protecting Australia’s human and wildlife population from bushfires.

A winning poster in Zebra`s 2020 Earth Day Climate Action poster contest, created by Hannah Jeffery from the UK

The good news that many of the calls to action made via these posters are already being heeded by a herd of Zebras around the world.

Our employees (and many environmental stewards outside of Zebra) have taken the initiative to clean up while on walks, plant vegetable gardens at home and educate themselves on the current environmental crisis by watching climate-focused documentaries like A Plastic Ocean (2017) and Chasing Coral (2017). So, even though Zebra’s originally planned Earth Day environmental activities are delayed until a time when we can all participate in them safely, we continue to uphold our commitment to climate action. Together, we’re proving it’s still possible to do good – to make a significant global impact – from a distance.


Editor’s Note:

Would you like to learn more about Zebra’s global environmental, economic or social sustainability efforts? Check out our Corporate Social Responsibility page on

You can also learn more about Zebra’s ongoing CSR efforts by catching up on these recent blog posts:

Your Edge Blog Team
We want to hear from you! Submit your comments, questions and topic ideas to
Want Our Bi-Weekly Blog Roundup?

Subscribe to Zebra's Blog

Prefer Real-Time Notifications?

Get the RSS feeds

Search the Blog
Are You a Zebra Developer?

Find more technical discussions on our Developer Portal blog.

Reflexis is Now Part of Zebra Technologies

Visit the Reflexis blog for more retail, hospitality and banking-related insights.

Fetch Robotics is Now Part of Zebra Technologies

Visit the Fetch blog for robotics-related insights.

Looking for more expert insights?

Visit the Zebra Story Hub for more interviews, news, and industry trend analysis.