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By Christine Weber | November 01, 2021

Not a Fan of Heavy Metal? Neither are Some RFID Readers. That’s Why You Need to Hear This.

In our latest episode of “That Supplies Show,” we reveal the real reason why your RFID reader might not be connecting with your label.

When you first heard about radio frequency identification (RFID) technology and its ability to automatically account for thousands of assets in mere seconds – without a single barcode scan – it was probably music to your ears, right? Then someone mentioned that RFID and metal don’t always mesh, and your tune changed?

Well, Kelly Breneisen and I are here to get you jumping and jiving again.

In this episode of That Supplies Show, we set the record straight on the relationship between RFID readers and metal and what you can do to make a strong, lasting connection. That’s right, it is possible to track metal assets with RFID. In fact, it’s recommended. You just need to make sure (like everything else) that you select the right RFID tags/labels and printers.

Why printers, you ask?

You’ll have to tune in for that answer, along with more tips on how to become an RFID rockstar in this heavy metal world:


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Christine Weber
Christine Weber

In 2006, Christine Weber joined Zebra Technologies to market thermal printing supplies in North America and Latin America.  During her tenure at Zebra, she has brought supplies to life for enterprises. (There is much more to thermal printing supplies than you think!) 

She has deep knowledge of the wide variety of labeling applications across a wide range of enterprises within Retail, Manufacturing, Healthcare and Transportation & Logistics. She is also well-versed in which supplies materials provide the most reliable performance to enable asset intelligence, including facestock, adhesives and ribbons. Along the way, she has driven the marketing of service agreements, managed and professional services, and software in addition to supplies. 

Today, Ms. Weber is a thermal printing supplies expert and strategic partner to Zebra’s Global Supplies Product Management and Marketing Teams, in addition to the North America sales team, driving the development of the annual go-to-market plans to achieve supplies growth globally.

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