Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!
The case is clear: B2B buyers want the same seamless online shopping, research and purchasing experience they enjoy as consumers. They expect that process to be easy, smart and empowering. Business buyers are also banking on features and functionality that are tailored for them, especially in the small-and-medium business (SMB) segment.
Ultimately, today’s business buyer wants to be in control. Many of them increasingly prefer to evaluate products independently, compare options and narrow choices on their own before talking to a representative. In fact, Forrester Research shows:
With these shifting dynamics top of mind, we’re rolling out new commerce capabilities on www.zebra.com that are among the first of their kind in our industry.
The experience empowers our customers, including SMBs, to better serve themselves and:
● Research select products on their own to determine specific models needed
● Make online purchases for select products directly through our partner network
● Get faster quotes for larger volume purchases or more complex products and solutions
The cornerstone of our "How to Buy" experience is a set of new portfolio pages and frictionless experiences that allow customers to explore feature sets and configuration options for different product models as well as access practical information such as "What's in the Box." They can also learn about related products that work well together and see indicative pricing with an approximate “starting at” base price for each model.
Once visitors to our enhanced zebra.com pages determine the specific model(s) most suited to their requirements, they have two options to advance their buying journey:
We designed the “How to Buy” experience to meet the needs of both our customers and channel partners equally. By bringing our partners into the design process of this experience early on, we better aligned this strategic initiative to help buyers answer the questions of “What to Buy” and “Where to Buy.”
Through this initiative, SMB customers will experience the benefits of pricing transparency as well as the ability to choose the path that is best for them and receive pre-sales information faster.
The benefits to Zebra partners include increasing their engagements with customers who are ready to purchase, achieving lower cost-of-sale for transactional opportunities, and remaining at the center of Zebra’s go-to-market strategy.
Historically, manufacturers like Zebra have delegated online commerce to channel partners. With this new effort, we aren't becoming a full-fledged e-commerce service. Nor are we replacing our Partner and Application Locator tool, setting market prices or minimizing the vital role of our account managers and value-added resellers. Rather, we are expanding our innovative approach by serving in the role of ecosystem enabler and value provider.
The “How to Buy” program reflects our understanding that leading companies need to provide every mode of service and support that customers of all sizes want or need. A comprehensive omnichannel strategy that lets customers research, engage and purchase the way they prefer is essential to Zebra’s long-term success.
These enhancements are initially being rolled out on Zebra products like printers, scanners and select mobile computing devices that tend to be purchased in smaller quantities by SMBs. These products typically don't require as much configuration or integration support as others in our portfolio, making them ideal candidates for a streamlined digital customer journey.
As we gather early feedback and track key performance metrics, we'll continue refining the “How to Buy” experience. Our initial launch includes a selection of 90 products on our English sites around the world. By the middle of 2025, we plan to support multiple languages, and we’ll extend the capabilities to even more of our portfolio over time.
In today’s fast-moving digital business environment, companies that embrace change and meet evolving customer expectations will flourish. With all these improvements, our goal is to create a faster and smoother path-to-purchase for everyone while delivering greater price transparency for our customers.
Check out an example of our new “How to Buy” Program here.
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