Measuring greatness


Telling the stories of how Zebra’s solutions, data, and insights help boost performance for athletes on the field and professionals in the workplace.

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May the best metrics win

For over a decade, we’ve powered the NFL with advanced RFID—tracking every player, every play, and every inch of the field. From tagged footballs to instantaneous performance insights, we’re helping teams, fans, and broadcasters experience the game in the most advanced ways.

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Zebra brand ambassador

Cynthia Frelund

Bringing sports insights to life, Cynthia is a regular contributor and host of Measuring Greatness. A well-known sportswriter and on-air analyst with the NFL Network, she also reports for the Buffalo Bills. She has an extensive background in innovation and predictive analytics, leveraging data and statistics to deliver bold perspectives on the game.

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Keeping score

This week’s jaw-dropping plays didn’t just happen. They were measured and verified by Zebra tracking technologies, with highlights recorded below. Check back often for the latest.

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Digital dream team

The NFL partners with Zebra Technologies and AWS, its official Cloud and machine-learning provider, to power the Next Gen Stats (NGS). Using real-time location, speed, and acceleration data, NGS tracks player performance throughout the game.

Chalk Talk episodes

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Off the field

The action doesn’t stop when the clock runs out. At the stadium, we streamline operations in parking, ticketing, concessions, and retail. Beyond the stadium, we show up in schools and communities, proving greatness isn’t only measured in the game.

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Zebra sports solutions

True excellence starts long before the game. We use technology to push the boundaries of performance, providing the insights teams need to make sure greatness isn’t just achieved, but continuously improved.

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Bernie’s Book Bank honors the 2024 PMA

Sharing the power of storytelling and improving literacy among Chicagoland kids, Zebra joins in celebrating this year’s Patrick Mannelly Award winner, college football’s long snapper of the year.