Cashier scanning an item for checkout with Zebra mobile device

Welcome Back!

Retail has experienced an accelerated transformation over the course of the last couple of years that has required retailers to quickly adapt and adopt new practices to meet the needs of their shoppers. Whether that be improving the customer experience, tracking inventory more closely or empowering store associates, Zebra has helped retail customers around the globe capture their performance edge during these unprecedented times..

Key Retail Pillars

Warehouse employee scanning and boxing shipment

Engaged Associates

Labor is your largest expense and rising wages along with scarcity demands a smarter operation. Aligning with what makes operational execution most efficient will drive profits and make for more engaged associates.

Grocery store clerk scanning grocery store aisles

Optimized Inventory

Inventory is your largest investment and also a major element of customer satisfaction. It demands optimization. Understanding what best moves inventory to the customer on their terms will enhance the overall experience. The only way to achieve this is through Better In-stock and Order Fulfillment.

Drugstore clerk helping a customer

Elevated Customer Experience

Customer’s expectations are higher than ever, which results in a demand for more convenience. To get ahead, you’ll need to align with what drives customer satisfaction in every visit. Your best bet? Anywhere Checkout.

NRF 2023 Showcase Customers

For the first time ever, we are having two NA showcase customers in our booth to highlight their use of both hardware and software. See below for more details.

Vera Bradley will be showcasing how they leverage Reflexis Workforce Management and Task Management, as well as SmartCount for Inventory Management to improve workforce scheduling, task management, and inventory distribution management across their enterprise.

Lowe’s will be showcasing their deployment of Workforce Connect on over 125K devices across their enterprise, as well as order fulfillment, mobile checkout, merchandising, receiving, mobile price execution and supply chain innovation.

NRF 2023 Booth Demos

We will be highlighting over 15 demos in the booth that all address the key areas of retail transformation including optimizing inventory, engaging associates and elevating the customer experience.

Most of our demos for NRF 2023 will also feature our growing software portfolio to demonstrate the power of hardware + software together. Please see below for a list of key retail use cases that will be featured as comprehensive demos in our booth.

  • Inventory Management & Optimization
  • Returns ManagementPersonalized Shopping
  • Associate Communication/Enablement
  • RFID
  • Prescriptive Analytics
  • Task Management
  • Workforce Management
  • Time & Attendance
  • Employee Self-Service
  • Forecasting & Pricing
  • Supply Chain Visibility
  • Intelligent Automation in the Warehouse

Thought Leadership at NRF 2023

Please join Zebra and at our retail focused Big Idea Sessions at NRF 2023. We will be partnering with leading retailers to tell their stories around retail transformation. See below for all session details:

Lowe’s digital transformation results in a modern store experience focused on customers and associates produced by Zebra

Sunday, January 15 – 2:00p – 3:00p – Expo Level 3, Stage 3

Vera Bradley’s modern store experience lifts productivity, engages associates and meets customer demand produced by Zebra

Monday, January 16 – 9:15a – 10:00a – Expo Level 3, Stage 3

Walgreens, transforming for current and future needs with AI demand forecasting & planning produced by

Monday, January 16 – 12:30p – 1:15p – Expo Level 1, Stage 1

Partners at NRF 2023

We are so excited to have our partners featured in our booth highlighting their innovative solutions combined with Zebra’s comprehensive portfolio of hardware and software.

Learn How Zebra's Latest Innovations are Shaping the Retail Industry

Lowe`s Associate Scanning a Product on a Shelf

Lowe's Makes Customer Experience Top Priority

Zebra's mobile solutions and Workforce Connect collaboration platform help Lowe's cater to all types of customer preferences.

Lowe`s Employee using Zebra Device in Distribution Center

Lowe's Stays Ahead of Retail Changes

Lowe's upgrades its distribution center mobile and printing solutions to improve the speed, accuracy and ease of fulfillment.

Retail employee scanning item

Vera Bradley Finds Efficient Ways To Serve Customers

Zebra and Reflexis solutions are helping the retailer more efficiently manage staff tasks and enhance the shopping experience.

Zebra Designs Custom Solutions to Meet Your Unique Needs