Motorola Solutions Help Thai Retailers Connect With Shoppers and Store Associates in New Ways

Innovative retail solutions assist retailers to meet demanding omni-channel shoppers’ expectations

This press release was issued by Motorola Solutions Enterprise business prior to its acquisition by Zebra Technologies on Oct. 27, 2014.

BANGKOK, Thailand – June 24, 2014 - Motorola Solutions, Inc. (NYSE: MSI), a leading provider of mission-critical communication solutions and services for enterprise and government customers, partnered with the Thai Retailers Association to showcase its latest retail solutions and innovations at an event held at the Victor Club of the Okura Prestige Bangkok Hotel on June 24, 2014.

In retail today, shoppers can shop in many ways -- online, in‐store or via mobile -- and then receive their purchases when, where and how they'd like. The shopper’s experience across all these channels can be a retailer’s major differentiator. Expanding on the theme “Connected Shopper: The Experience is Everything,” Motorola Solutions demonstrated how it’s new solutions can help Thai retailers meet the needs of its empowered, omni-channel consumers.

Key Facts – The Future of Retail Shopping Experience

  • Connecting with Shoppers - Retailers can provide customers with in-store Wi-Fi to search for product information and inform them of products that may be of interest to them or provide real-time, location- based mobile coupons as they navigate through a store with Motorola’s guest access, Proximity Awareness and Analytics and Wi-Fi analytics solutions. Store managers or associates can be instantly informed on their device when a loyal shopper enters the store through presence technology over a wireless LAN (WLAN) network.
  • Enabling Associates - Associates can perform product comparisons, look up items and close the sale at the point of decision with any form of payment, with assisted selling and mPOS solutions using Motorola’s mobile payment module, the new pocketable MC40 enterprise mobile computer or the ET1 Tablet. Associates can instantly connect to back-end systems or the most knowledgeable people to answer shoppers’ questions, whether they are in the same store, another state, or a vendor’s location. This can be done through Motorola’s intelligent real-time task management Mobile Workforce Management software and Enterprise Voice Solutions with role appropriate devices like the ET1 Tablet or new SB1 smart badge, an innovative, cost-effective device that can be worn by a retail associate on a neck lanyard or clipped on a belt to provide real-time price checking, inventory look-up and product information.
  • Empowering the IT Organisation - Retailers can team with Motorola Solutions to increase operational flexibility and reduce the time required to realize the benefits of investments in business-critical mobile device, WLAN network and mobile application technologies. Using services focused on outcomes rather than tasks, Motorola Solutions can help IT address key operations – planning, implementation, monitoring, and management – while ensuring the support, security and governance required to cope with the evolving demands of an omni-channel retail environment. Retailers and their application developers can quickly and cost-effectively build enterprise-grade business applications with a consumer-style look and feel across multiple operating systems, devices and screen sizes with Motorola’s RhoMobile Suite.


Supporting Quotes

Busaba Chirathivat, president, Thai Retailers Association.

“The rapid adoption of smartphones and broadband technologies has vastly changed the retail landscape. Consumers now have specific expectations of what they want from their retail experience, particularly around getting information they want when they want it – inside or outside the store.”

Neale Joseph, vice president, Enterprise Sales, Asia Pacific and Middle East, Motorola Solutions, Inc.

“Our solutions provide the retailers’ sales team with anytime access to the right answer and the real-time know-how to be in the right place, right away. So when the moment matters they can deliver the experiences that turn shoppers into buyers.
Siwaj Rojanatemsak , Senior Manager, Enterprise Sales, Motorola Solutions (Thailand) Ltd.

“The increasingly competitive retail landscape means that Thai retailers will have to look at new ways to attract and retain customers. Here our solutions are aimed at improving efficiency, streamlining operations and increasing profitability. Specifically, we help businesses transform the customer experience, increase productivity and maximise supply chain efficiency.”

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