Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Zebra Technologies Showcases New Intelligent Automation Solutions at Automate 2025
Company will demonstrate how its robotics, AI, machine vision, and RFID portfolio helps drive visibility and productivity for the frontline
DETROIT – May 12, 2025 – Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, today announced that it is presenting its newest solutions to advance intelligent automation across manufacturing and warehouse operations. Zebra’s portfolio is being showcased in Booth 3207 at Automate 2025 on May 12-15 at Detroit’s Huntington Place.
“Visibility is the first step to transformation, and the adoption of AI and intelligent automation enables manufacturers and warehouse leaders to leverage data more effectively to identify, react, and prioritize problems and projects, delivering new efficiencies for maximum impact,” said Andy Zosel, Senior Vice President and General Manager, Intelligent Automation, Zebra Technologies. “Zebra empowers the frontline with solutions that increase productivity and throughput to an unprecedented level.”
One solution designed to drive frontline productivity is Zebra‘s new Aurora VGR Assistant, a software add-on tool for Zebra’s Aurora Design Assistant software. It simplifies the configuration and deployment of vision-guided robotics (VGR) tasks with leading collaborative robotics solutions. This software targets common VGR applications such as machine tending, packaging, and guiding assembly tools. Aurora VGR Assistant leverages Zebra’s machine vision software to simplify the integration of 2D robot guidance and machine vision inspection tasks in a single software platform.
Zebra Symmetry Fulfillment is the latest comprehensive AMR-assisted-picking solution utilizing Zebra Connect Fulfillment AMRs, wearable technologies, software, and analytics designed to increase productivity and reduce costs in warehouse operations. This AI-powered solution combines the functions of a warehouse execution system (WES) with robot fleet management and powerful analytics. It enables workers to load and unload orders to and from carts without requiring the AMR to remain permanently attached to each cart, increasing utilization and reducing by up to 30% the number of AMRs needed versus legacy systems.
At Automate, Zebra is also highlighting the AltiZ 4200 3D profile sensor which is built to deliver tight fields of view in a compact form factor along with ultra-high resolution. It features significantly more data points per profile and faster capture speeds to address challenging inspection tasks with quality assurance in electronics and automotive manufacturing applications.
In addition, Photoneo, now part of Zebra Technologies, is presenting its MotionCam-3D (Blue), an advanced 3D VGR solution in the Zebra booth. The MotionCam-3D (Blue) delivers breakthrough improvements in key 3D sensing capabilities, leveraging Photoneo's Bin Picking software for robot guidance to enable precise picking of metal parts at various depths in a more efficient and accurate way. Mounted on a robotic arm in hand-eye position, the MotionCam-3D (Blue) provides superior scanning performance through virtually unlimited multi-angle scans. As the arm moves, the sensor captures a continuous, high-fidelity 3D data stream to build complete scene models in real time.
Automate visitors can also experience Zebra’s RFID interactive demo which tracks customer orders from incoming goods at the receiving bay to the outbound shipments dock. This solution showcases how frontline workers can save time and deliver more accurate counts through inventory audit and order picking with Zebra’s MC3390xR, a best-in-class, long-range, Android™-based RFID reader along with the picklist verification process via Zebra’s FXR90 ultra-rugged RFID reader.
The Zebra 2024 Manufacturing Vision Study revealed 92% of manufacturers have prioritized digital transformation. The study also showed that 61% of manufacturers expect AI to drive growth by 2029, up from 41% in 2024. Plus, according to our Warehouse Vision Study, seven in 10 leaders plan on accelerating timelines of modernization project and automating workflows, and over the next five years, nine in 10 expect to invest in increased supply chain visibility. The adoption of AI-driven strategies and solutions such as machine vision, RFID and AMRs to automate essential business-critical workflows will lead to significant improvements in visibility and data integration across applications, optimizing quality and enhancing frontline performance.
Learn more about how Zebra is helping organizations advance their intelligent automation journey at these sessions:
- The Robotics Executive Roundtable: The Trends & Technologies Driving the Industry, presented by Matthew Wicks: Wednesday, May 14 at 10:30 AM.
- A New Era in Manufacturing: Cloud-based AI Training, presented by Donato Montanari: Wednesday, May 14 at 12:45 PM.
- Multiview Bin Picking and Real-time Robotics – Pushing the Boundaries of 3D Vision-Guided Robotics, presented by Frantisek Takac, Photoneo, now part of Zebra Technologies: Wednesday, May 14 at 1:30 PM.
KEY TAKEAWAYS
- At Automate 2025, Zebra is showcasing new solutions to advance intelligent automation in manufacturing and on warehouse floors to deliver better visibility for processing and quality control.
- Visit Zebra at Booth 3207, on May 12-15 at Detroit’s Huntington Place.
- Talk with representatives of Photoneo, now part of Zebra Technologies, in the Zebra booth and in the Photoneo Booth 641 at Automate.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers, and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.
Media Contact:
Michael Gilhooly
Zebra Technologies
+1-708-814-5281
michael.gilhooly@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.