Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Frontline AI Blueprints deliver adaptable, real-world AI frameworks that automate manual tasks and drive efficiency in high-pressure frontline operations.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions
Explore the Modern Store powered by AI at NRF 2026, hosted by Zebra together with leading retailers and innovative solution partners
LINCOLNSHIRE, Ill. – Jan. 9, 2026 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will showcase its latest AI-driven hardware, software, and services at NRF 2026: Retail’s Big Show. Zebra’s solutions will be featured in Booth #3303 from Jan. 11–13, 2026 at the Jacob K. Javits Convention Center in New York City.
As retailers navigate a competitive landscape, they face growing pressures to meet rising consumer expectations while addressing operational inefficiencies. Zebra’s 2025 Global Shopper Study reveals that almost 80% of consumers value seamless, connected shopping experiences online and in-store, and 89% of frontline associates say they could serve customers better with access to advanced technology. At NRF 2026, Zebra will showcase how it is empowering retailers with new solutions that integrate AI, automation, and real-time data capture.
Introducing the TC501 and TC701 handheld mobile computers
These ultra-rugged, AI-native devices feature the industry’s first AMOLED display, which provides brighter, more power-efficient visuals at a lighter weight and the industry's first scan engine with color imaging for even faster, more accurate data capture from any surface.
Equipped with Qualcomm® Dragonwing™ Q-6690 processors, these next-generation Wi-Fi 7 and 5G devices provide wide-band connectivity and location awareness for the frontline. By leveraging UHF RFID and Impinj Gen2x extensions, the new TC501 and TC701 provide advanced visibility and security of critical data, especially in challenging enterprise environments.
The intelligence in these new connected frontline solutions is powered by Zebra’s Frontline AI Suite, which consists of the following key components:
Frontline AI Enablers: Building the Foundation for Retail AI
At the core of Zebra’s AI strategy are its Frontline AI Enablers, a suite of on-device AI models and APIs that empower developers to build enhanced applications. By processing data where it is captured, recognizing products, reading texts, and scanning many barcodes at once, these tools reduce latency, enhance accuracy, and support faster decision-making.
Frontline AI Blueprints: Automating Complex Workflows
Zebra’s Frontline AI Blueprints combine enablers into purpose-built templates that streamline multi-step workflows. These blueprints integrate computer vision, voice recognition, and sensor data with predefined business logic, automating critical workflows such as shelf merchandizing, proof of delivery, material receiving, and voice-guided assistance. Retailers can deploy these templates to reduce errors, improve efficiency, and free up associates to focus on delivering a positive customer experience.
Zebra Companion: Empowering the Frontline with GenAI-driven Agents
Introduced last year at NRF, Zebra Companion is the third pillar in Zebra’s Frontline AI Suite. Its Knowledge and Sales agents are now deployed by leading retailers to empower associates with on-demand expertise and sales coaching plus procedural and product knowledge through a natural language AI-driven interface.
“For years, we’ve been embedding AI into our hardware and software, elevating outcomes for our customers and partners,” said Yogesh Kulkarni, Vice President, AI Strategy, Zebra Technologies. “Our AI-enabled solutions are shaping the future of frontline operations by creating new ways of working. We’re proud to collaborate with our extensive partner community to digitize and automate workflows for our customers.”
Additional Innovations on Display at NRF 2026
Zebra will also demonstrate other new and recently released solutions designed to address key retail challenges:
ShareCradle: this new modular charging system for handhelds, tablets, and wearables delivers modularity that simplifies device management with backward and forward compatibility and higher device density for charging. Supporting USB Power Delivery 3.1, it delivers faster, adaptive charging that extends battery life while reducing downtime.
SP20 Single-Plane Scanner: this new compact scanner accelerates checkout tasks with enhanced accuracy and ease. It boasts an 80% larger field-of-view than other scanners and a simple setup experience for small and medium businesses (SMB) that can be completed in five minutes.
Salesforce Retail Cloud POS: this new Android-based point-of-sale solution, developed in collaboration with Salesforce, integrates seamlessly with Zebra’s devices to enable personalized service and efficient workflows.
Device Rental Service: Providing retailers with short-term access to its advanced hardware solutions, Zebra offers a new cost-effective way to scale operations during seasonal peaks or special events. Retailers can rent specific devices, including the TC78, TC58e and TC27, to ensure they have the tools to meet demand with a flexible approach.
Zebra Workcloud Sync and Task Management: this platform has been enhanced with new features to connect frontline teams with robust communication and collaboration tools, including push-to-talk, video calling, AI-powered task management, and dynamic multilingual chat translation.
ET401 Enterprise Tablet: this tablet with the Qualcomm® Dragonwing Q-6690 processor offers the world’s first enterprise mobile processor with fully integrated RFID capabilities. This enables retail associates to locate items quickly, update stock levels in real time, and minimize out-of-stock scenarios.
Experience Zebra at NRF 2026
Attendees are invited to explore Zebra’s innovative solutions and hear directly from industry leaders during two Big Idea Sessions:
- Transforming Retail Frontlines: Real-World Wins with Frontline AI - Featuring Total Wine, Office Depot, and Qualcomm – Jan. 12, 1:30–2:00 PM, Level 1, Stage 2
- How Lowe’s is Super Powering Associates to Enhance Customer Service – Jan. 12, 2:15–3:00 PM, Level 1, Stage 2
KEY TAKEAWAYS
- Zebra launches the new TC501 and TC701 handheld mobile computers, featuring frontline-first AI and greater performance capabilities to enhance worker productivity and decision-making.
- Zebra demonstrates AI-powered solutions, including Zebra Companion, Workcloud Sync and Task Management, to empower frontline teams and optimize retail operations.
- Visit Zebra’s Booth #3303 at NRF 2026 or explore www.zebra.com for more details. Visit Elo, now part of Zebra Technologies, at booth #5803 at NRF 2026.
WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
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Media Contact:
Michael Gilhooly
Zebra Technologies
+1-708-814-5281
michael.gilhooly@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2026 Zebra Technologies Corp. and/or its affiliates. You may quote this release with attribution.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. Note: Some content or images on zebra.com may have been generated in whole or in part by AI. ©2026 Zebra Technologies Corp. and/or its affiliates.