18th Shopper Study Report Hero Photo
Vision Study Series

Inside the 18th Annual Global Shopper Study

Get a closer look at the forces reshaping retail through the lens of shoppers, associates, and decision-makers. Discover how intelligent operations, AI, real-time insight, and tech-enabled associates are delivering more personal, connected, and profitable experiences across the shopping journey.

Zebra’s 18th Annual Global Shopper Study​

Overview

Retail complexity is growing, and all stakeholders have heightened expectations for a better retail experience. This year’s reports explore how retailers are responding with a broader shift toward operations that are adaptive, connected, and built to meet today’s needs. Rich insights into persistent challenges with inventory visibility and loss, task prioritization, and shopper satisfaction, paired with an outlook for more intelligent operations with AI, data insights, frontline technologies, and retail media networks shows progress towards optimization, personalization and profitability.​

Details

  1. Shoppers prioritize value through discounts and personalization, but satisfaction declines as expectations for seamless experiences rise.​

  2. Technology is moving to the center of loss prevention, as decision-makers adopt AI, RFID, and computer vision to better detect, prevent, and respond in real time.​

  3. Many decision-makers overestimate performance, especially in key areas like returns, inventory accuracy, checkout speed, and service quality.​

  4. Retailers are embracing AI, automation, and retail media networks to personalize experiences, streamline associates’ tasks, and improve execution.

Content Type
Vision Study Report
 
Read Time

6-9 minutes

Topics

 

84%

 

of decision-makers are under high pressure to synchronize real-time inventory across channels for better forecasting and replenishment.

89%

 

of associates agree artificial intelligence will help them be more productive.​

72%

 

of shoppers want to see more personalized promotional ads when shopping in stores.​

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