Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Retail feels different these days, doesn’t it? Shoppers demand more personalized, seamless experiences, while frontline teams juggle growing responsibilities in increasingly complex environments. At the same time, retail executives face mounting pressure to streamline operations, boost loyalty, and grow their bottom line.
Zebra Technologies’ 18th Annual Global Shopper Study cuts through the noise, giving us a clear picture of what’s happening in stores and online, and what needs to happen next. From generative AI and agentic capabilities to workflow automation, this year’s findings highlight the technologies that are reshaping retail and, more importantly, the experiences that keep shoppers coming back.
The study reveals a troubling trend: shopper satisfaction has dropped significantly over the past two years. In-store satisfaction fell from 85% in 2023 to 79% in 2025, while online satisfaction slipped even further to 73%. Whether it’s it from an out-of-stock item or a slow delivery time, these numbers reflect the growing frustration shoppers feel when their expectations aren’t met.
But there’s more at stake than satisfaction. Nearly half of shoppers (52%) left a store without items they planned to buy in the past three months, citing issues like unavailable products and long checkout lines. Retailers lose more than sales in these moments. They lose trust, and trust is hard to rebuild.
AI is no longer a future-facing buzzword. It’s a practical tool that’s transforming how decisions are made, how teams work, and how shoppers engage. According to the study:
Generative AI, in particular, is stepping into the spotlight. From dynamic pricing to predictive inventory management, this technology is helping retailers anticipate shopper needs rather than react to them. It’s not just about solving problems. It’s about preventing them altogether.
Frontline associates play a critical role in the shopper experience, yet many still grapple with outdated processes and disconnected systems. According to the study:
Retailers who invest in solutions like RFID and AI-powered mobile devices see the difference. These tools free up associates to focus on what truly matters: helping shoppers. The result? Happier teams, more satisfied customers, and stronger businesses.
Shoppers don’t care about your inventory systems or operational silos. They just want what they need, when and where they need it. Yet many retailers struggle to deliver this because their systems don’t talk to each other. That’s where unified commerce changes the game. By synchronizing inventory, customer data, and workforce workflows in real time, retailers can deliver the smooth, frictionless experiences shoppers expect.
Consider this:
These aren’t just numbers. They’re a call to action. Retailers who embrace connected operations and intelligent automation will lead the way in delivering the experiences shoppers demand.
The insights from Zebra’s Shopper Study couldn’t be clearer: retailers who connect their people, data, and operations in real time will thrive. AI will continue to play a pivotal role, not just in optimizing operations but in creating experiences that feel personal and effortless.
As competition intensifies, the stakes are higher than ever. Shoppers expect more, but they’re also willing to reward retailers who deliver. The future of retail isn’t just about innovation. It’s about integration. It’s about blending the human touch with technological precision to create something extraordinary.
You don’t have to navigate this alone. Zebra Technologies has spent decades helping retailers like you capture and use data to enable intelligent operations that improve customer experiences. Our intelligent solutions make real-time insight, connected collaboration, and optimized workflows possible.
Explore how AI is reshaping retail, empowering teams, and enhancing shopping experiences. Download the full Shopper Study and watch our video for deeper insights.
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