Vision Study Series

Zebra’s 16th Annual Global Shopper Study

Zebra's 2023 Global Shopper Study unveils valuable insights from shoppers, associates and decision-makers, offering a new perspective on the evolving retail landscape. 

Zebra’s 16th Annual Global Shopper Study


The pace of transformation in the retail sector is unlikely to decelerate in the near future. In order to tackle obstacles like inflation, supply chain interruptions, and workforce issues, proactive leaders are channeling investments into advanced technologies. This strategy aims to sustain profitability while providing positive shopper and associate experiences. Discover what’s ahead for the future of retail!


  1. Explore shoppers’ perspectives and deepen your understanding of their priorities.
  2. Examine the impact of tech-empowered associates on the retail experience.
  3. Delve into the strategic pillars anchoring retail excellence and reshaping the industry landscape. 
Content Type
Vision Study Report
Read Time

6-9 minutes

  • What Shoppers Really Want in their Retail Experiences
  • Empowering Associates to Enrich Customer Interactions 
  • New Fundamentals for Tomorrow’s Retail Priorities



of associates feel that the latest technology at their disposal enhances the customer experience – and most shoppers agree.



of decision-makers agree that reducing fraud/shrinkage is a significant challenge.



of shoppers prefer to shop at online retailers that also have brick-and-mortar locations, a 6% increase YoY.

Complete the 16th Annual Shopper Study Series

Access The Other Reports in This Series.