Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Coop Switzerland Elevates Customer Experience with Zebra PS20 Devices
Coop Switzerland is a prominent retailer with a history dating back to 1844. It operates more than 2,400 outlets across the country, including supermarkets, megastores and smaller department stores. The company is committed to providing a comprehensive shopping experience, both in-store and online.
Zebra Success Story: Coop Switzerland
Overview: Retail Challenge
Coop Switzerland wanted to optimize the shopping experience by providing a new, efficient way for customers to shop. It needed robust, user-friendly scan-as-you-go devices that could support custom-built software, streamline the self-checkout process and meet modern shopper expectations.
Benefits / Outcomes
- Increased basket size for those using the new solution
- Increased shopper satisfaction
- Insights into customer behavior to inform future decision-making around store layout and promotions
About Coop Switzerland
The Coop is a co-operative with companies from the grocery retail, wholesale and production sectors. Much has changed since Coop started in 1844, but the group has since established a Europe-wide presence and diversified into providing numerous offerings, one being retail. Its presence in Switzerland is a perfect example of its proliferation.
In Switzerland alone there are 2,425 Coop stores. In fact, Coop stores cover a sales area of over 2.1 million m2 in total in Switzerland, which includes supermarkets, megastores and smaller department stores in customer friendly locations. The retail branch digs even deeper into the fabric of Swiss life, offering all customers what they need when they need it. And if in-store visits aren’t possible, Coop’s user-friendly online store closes the gap.
Relentlessly committed to the customer experience, Coop in Switzerland sought to optimise the way customers shop in its sales points. This dedication to customers was first observed all the way back at the tail-end of the ‘90s, when Coop was one of the first in Switzerland to introduce a scanning at cash registers in select sales points. Since 2005 self-scanning with Passabene has been used across the board.
In 2020, Coop in Switzerland began migrating to Zebra PS20 Personal Shopper devices. Prior to this, the previous generations of Zebra’s MC17 and MC18 mobile self-scanning solutions were already in use at Coop. They were provided by Zetes, an international technology company specialising in supply chain solutions and also a Premium Solution Partner of Zebra Technologies. The aim of this step was to offer an optimised customer experience when shopping.
The migration was completed in mid-2021. By the end of 2023, the self-scanning revolution was in full swing with the PS20 rollout in over 840 sales points. This corresponds to about 90% of all Coop supermarkets in Switzerland. “The solution we had before Zebra was no longer what we needed it to be,” says Pascal Dambach, Head of IT Processes Merchandise Management Sales. “As a retailer and organization, we were becoming increasingly tech-driven, as evidenced by Passabene. By migrating the Zebra hardware, we have also harmonised the software running on it with the software solutions in the POS area. We have also made the same software available as a mobile app so that customers can easily make their purchases using their smartphone.”
The Challenge
Coop knew it needed to upgrade its hardware and software to support modern buyer journeys and satisfy heightened shopper expectations. Ultimately, it needed to revamp its self-scanning offering. “We needed modern devices for a modern shopper,” explains Dambach. “We needed a selection of devices that were robust, appeal to customers and easy to use.” A large display with high resolution and a precise, fast scanner that reliably recognizes any barcodes even from an angle or a distance, were other important requirements.
The software was imperative too. “For Coop, the software plays a central role in ensuring that the customer experience is identical at every touchpoint,” Dambach explains. “Devices need to be able to scan different goods accurately and quickly, like six-packs of water, fresh produce and durable goods. The speed and versatility with which the items are being scanned, recognized and processed, is important and valued both by the shoppers and of course, us at Coop.”
We needed modern devices for a modern shopper. We needed a selection of devices that were robust, appeal to customers and easy to use.
Pascal Dambach, Head of IT Processes Merchandise Management Sales, Coop Switzerland
The Solution
For these reasons, Coop opted for the PS20 personal shoppers mentioned previously, and made sure they were able to run the Passabene software. Zetes AutoID Systems has a long-standing partnership with Coop. The company advises on the selection of suitable hardware and provides a wide range of services, including hardware maintenance, commissioning, hotline service and installation.
Zebra and Zetes offer strong lifecycle support post deployment. Over 30,000 devices are currently in use, and the Zetes and Zebra support covers the entire life cycle of the hardware. To prevent downtime, Zetes provides an ongoing monitoring system.
In the event of unexpected hardware interruptions, devices can be swapped in from a pool of Zetes managed spare devices. Coop’s devices are also backed by a Zebra OneCare™ Essential maintenance plan which offers coverage for normal wear and tear and accidental damage. It also offers technical and software support and LifeGuard™ for Android™ security protection for each device.
The Zebra Difference: Outcome and Benefits
Both qualitative and quantitative benchmarks are used to measure customer satisfaction. Customer feedback, which is recorded in the form of customer surveys and direct feedback, is an important indicator of perceived satisfaction. Sales figures, device usage and purchase volumes are also measured. The results are overwhelmingly positive.
“Customers are loving the new ways to shop,” says Dambach. “Whether that’s using the Passabene app on the phone or Zebra PS20 devices in the store, the results are remarkable.” In fact, the shopping basket for Passabene customers is on average 3.5 times more than the basket of a traditional shopper.
“Our primary goal is to optimize the customer experience in our stores,” concludes Dambach. “For now, we’re going to take learnings from the system and continue to optimise the customer journey, putting the hardware and software to focus on the customer and their experience.”
Related Resources
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.