Sally Beauty Holdings Modernizes Store Execution and Communications with Zebra Technologies’ Reflexis Solution

Leading beauty retailer improves business communication, workflows, visibility and labor scheduling with Reflexis Task and Workforce Management solutions

LINCOLNSHIRE, Ill. – Dec. 20, 2022 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced that Sally Beauty Holdings, a leading beauty retailer offering a range of high-quality products for personal care, is leveraging Reflexis’ software solutions to digitize and automate store execution, activity planning, corporate-to-store communications and document sharing across its chain of over 3,000 Sally Beauty and CosmoProf stores. Sally Beauty Holdings is transforming its stores and upgrading in-store technology to modernize retail operations and ensure a consistent, positive customer experience across the entire chain.

Sally Beauty Holdings chose Zebra’s Reflexis suite of solutions to give store associates a single mobile touchpoint for all store systems used daily. Reflexis Task Manager empowered teams of the retailer’s network with a unified activity calendar to track planning and execution of all business tasks in planograms. Reflexis Q-Docs provided associates with easy access to vendor guidelines, compliance documentation and training resources for over 8,000 SKU items in each store. Reflexis Time and Attendance and Reflexis Workforce Scheduler helped streamline resource allocation and planning in real time, allowing regional managers to increase the number of stores under supervision.

“With Zebra’s Reflexis software solutions, we are able to consolidate multiple store systems, reduce costs and modernize execution,” said Larry Kress, Senior Director, Store Operations, Sally Beauty Holdings. “From a task standpoint, we can now measure how our stores are executing on corporate-generated activities in real time, allowing us to plan and execute much more effectively.”

With associates clocking in, receiving timely compliance updates from the corporate office, and reporting on routine tasks and one-off projects and promotions, staff and managers gained insight into operational efficiencies and bottlenecks allowing for better planning and resource allocation. Equipped with a searchable, up-to-date knowledge center delivered on Zebra’s Reflexis suite, front-line associates now spend more time with customers, improving the in-store shopper experience.

“Zebra’s Reflexis software solutions also enable Sally Beauty Holdings to reduce third-party costs, eliminate manual processes, and save time for district managers, store managers and associates. This improves store execution and provides a better customer experience,” said Suresh Menon, Senior Vice President and General Manager for Software Solutions, Zebra Technologies. “Our solutions enable retailers to streamline and scale their store operations, improve visibility and resource allocation, allowing store associates to spend more time with shoppers to provide better service.”


  • Sally Beauty Holdings modernized store operations and unified labor allocation and scheduling with Zebra’s Reflexis software solutions.
  • Sally Beauty Holdings is leveraging the Reflexis software suite because it offered a single solution for all tasks used daily by store associates and managers and supports all their retail execution objectives.
  • Zebra’s Reflexis Task Manager, Q-Docs and Workforce Scheduler solutions improved corporate-to-store communications and visibility into task completion across over 3,000 Sally Beauty and CosmoProf stores.
  • Learn more about Sally Beauty's decision by reading this case study.



Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 86% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Denis Klimentov
Zebra Technologies

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies

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