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Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
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Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
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The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
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RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
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Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Zebra Study: 87% of Retailers Believe Gen AI to Have Significant Impact on Loss Prevention
Retailers are relying on automation and AI to address shrinkage, inventory challenges and demand for seamless retail experiences as shopper satisfaction continues to decline
LINCOLNSHIRE, Ill. – Nov. 11, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today unveiled the findings of its 18th Annual Global Shopper Study. The research shows Gen AI and automation solutions emerging as critical tools, with 87% of retail leaders citing their importance in loss prevention efforts.
“Retail’s future belongs to those who connect the physical and digital worlds through intelligent workflows,” said Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies. “With AI, automation, and improved workflows, retailers can reduce loss and deliver the fast, seamless, and personalized experiences that today’s shoppers demand.”
The data indicates shopper satisfaction levels have dipped for the second consecutive year, declining to 79% for in-store and 73% for online experiences compared to 81% and 79% respectively last year, and 85% for both in 2023.
The research also highlights a shift in shopper priorities. While increasingly drawn to convenience, speed, and value, nearly eight-in-ten shoppers prioritize discounts and promotions as inflation pressures persist. At the same time, consumers demand operational excellence, expressing frustration with out-of-stocks, locked-up products or a lack of self-checkout lanes.
Connecting Frontline Teams with Advanced Technology
Retailers increasingly recognize the important role of technology in enhancing the shopping experience as delays in accessing information hinder associates and disrupt service. According to the study, 88% of associates report challenges in obtaining timely assistance or information, up from 82% last year.
Providing the right technology alleviates stress and boosts job satisfaction. Eighty-seven percent of surveyed associates believe effective tools make their work more enjoyable and less stressful while helping them provide better service to customers. Plus, 90% believe the right technology helps them complete tasks faster. Discover more insights behind this data in this blog post.
Optimizing Inventory and Mitigating Shrinkage Remain Priorities
Inventory challenges continue to impact shopper satisfaction and retailer profitability. While improvement is evident year-over-year (52% in 2025 vs 57% in 2024), more than half of shoppers reported leaving stores without all the items they intended to purchase, often due to out-of-stocks or difficulties locating products.
Retailers acknowledge these gaps, with 84% of decision-makers citing real-time inventory synchronization as a top priority for their organizations. In fact, many of them plan to implement advanced technologies such as computer vision (57%), RFID (54%) and Gen AI (51%) over the next five years as they are viewed as essential tools for improving inventory visibility and reducing shrinkage.
Boosting Revenue and Profitability with Improved Workflows
Improving inventory management also has a positive impact on retailers’ bottom line. Based on a recent research study from Zebra in collaboration with Oxford Economics titled, “Impact of Intelligent Operations,” retailers achieved up to 1.8-percentage-point increases in revenue growth and profitability through improvements in their prioritized workflow of inventory management.
According to the Global Shopper Study, retail decision-makers recognize the importance of making these improvements to drive online and in-store sales. Optimizing inventory processes jumped nine percentage points (38% in 2025 vs 29% in 2024) as the leading way retailers believe they can boost profits from online orders.
Inventory optimization also ranked in the top three for in-store profitability drivers at 38%, topped by automation for more real-time inventory visibility (39%) and in-store digital ads and retail media networks which rose to 43% from 37% last year. Zebra recently acquired Elo which provides solutions that retailers use to build their own retail media networks and enhance the customer experience.
“Shoppers want more than transactions—they want meaningful connections and frictionless experiences,” added Guiste. “With the right technology and a commitment to continuous improvement, retailers can build trust, drive loyalty, and stay competitive in an evolving retail landscape.”
Some of the latest solutions from Zebra improve inventory visibility, associate productivity and loss prevention while those from Elo expand in-store engagement and digital media capabilities:
- ET401 Tablet is equipped with the Qualcomm® Dragonwing Q-6690 processor supporting Wi-Fi 7, the latest in embedded AI, and multimedia plus the world’s first enterprise mobile processor with fully integrated RFID capabilities, enabling retail associates to locate items quickly, update stock levels in real time, and minimize out-of-stock scenarios.
- WS301 Wearable Mobile Computer, the industry’s smallest wrist and clip enterprise Android touch computer, empowers the frontline with hands-free communication and task execution and enhances retail collaboration with Zebra’s Workcloud Sync. Its WS301’s top-facing camera captures barcodes while the front-facing safety camera aids in voice-first controls to ensure associates can respond to shopper needs more effectively.
- DS82 Series Scanner combines advanced scanning capabilities with built-in RFID to streamline checkout processes, reducing wait times while also providing real-time inventory updates and loss prevention measures.
- Elo I-Series 5 with Android, the fifth generation of Elo’s all-in-one touchscreen computer, can be used as a multi-information center for in-store price-checking, inventory lookup, cross-selling, wayfinding, and retail-media applications – all from a single device.
- EloPOS Z30 is a modern point-of-sale system featuring an optional integrated customer-facing display, bringing the same multi-information capabilities directly to the checkout counter.
KEY REGIONAL FINDINGS
Asia Pacific (APAC)
- 84% of store associates in APAC – compared to 89% globally – agree that AI will help them become more productive.
Europe
- 84% of retail decision-makers are under pressure to synchronize real-time inventory across channels to better forecast demand and replenishment; this is 10 percentage points higher than those who feel pressure to improve pricing and promotions management.
Latin America
- Compared to 52% globally, 60% of shoppers surveyed in Latin America say they’ve left a store within the last three months without all the items they intended to purchase.
North America
- This region has the second highest percentage of retail associates (80%) who agreed that maintaining real-time visibility of out-of-stock products is a significant challenge. The highest region is Latin America at 88%.
WHAT IS THE 18TH ANNUAL GLOBAL SHOPPER STUDY?
Zebra Technologies commissioned this global research study to analyze the attitudes, opinions, and expectations of shoppers, retail associates, and decision-makers across various retail experiences. Conducted online by MAVRIX during May and June 2025, the study surveyed over 4,200 respondents from North America, Latin America, Europe, and Asia-Pacific. It explores key trends in shopper behavior, technology adoption, and operational strategies shaping the future of retail.
WHO IS ZEBRA TECHNOLOGIES?
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
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Media Contact:
Therese Van Ryne
Zebra Technologies
+1-847-370-2317
therese.vanryne@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. Qualcomm, Qualcomm Dragonwing, and Dragonwing are trademarks or registered trademarks of Qualcomm Incorporated. Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates. You may quote this release with attribution.
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