Zebra Technologies Unveils New Channel Programme

Lincolnshire, Ill. – May 5, 2015 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations' assets, people and transactions, today announced the creation of a new channel partner program, which will enable and reward growth for Zebra’s channel partners who are investing in driving value for end user customers. Built with input from Zebra’s global partner ecosystem, the new program will also make it easier for channel partners to expand their relationship with Zebra and deliver innovative solutions to customers.


  • Starting in January 2016, Zebra’s new channel program will identify, promote and serve channel partners and make it easier for them to conduct business with Zebra and be rewarded for providing value to customers.
  • The customer-centric partner program will unify the best of Zebra’s award-winning PartnersFirst program and the PartnerEmpower program to encompass a more inclusive channel ecosystem that addresses the needs of distributors, independent software vendors (ISVs), resellers and system integrators (SIs).
  • Zebra will differentiate engagement and support for partners who invest in and are committed to Zebra and demonstrate competencies to address changing market needs and trends to better serve customers.
  • Zebra will provide training, education and incentives to partners that deepen their skills, enhance their ability to deliver innovation and serve as consultative channel partners to mutual customers.
  • The new channel program will simplify pricing to drive competitive advantage and profitable opportunities and offer a consistent global program framework with regional flexibility to address local market differences.


Eileen Eck, Vice President, Global Channel Strategy, Marketing and Operations, Zebra Technologies
“Zebra is more committed to the channel than ever before and our new program will provide expanded resources and capabilities - demonstrating the strength of our business and how we are better together. Our partner program will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users and seize the opportunities presented by enterprise asset intelligence.”


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About Zebra Technologies
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com/possibilities.

Media Contact: 
Bill Abelson
Zebra Technologies

Industry Analyst Relations Contact: 
Carolyn Buerger
Zebra Technologies

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