Shoe-D-Vision Unlocks Real-Time Operational Visibility with Zebra Technologies

Zebra’s TC51 touch mobile computers improve buyers’ efficiency and in-shop customer experience

BOURNE END, UK  – Sept. 19, 2017 –  Zebra Technologies Corporation (NASDAQ: ZBRA), the market leader in rugged mobile computers, barcode scanners and barcode printers enhanced with software and services to enable real-time enterprise visibility, announced a new collaboration with  Shoe-D-Vision. The Danish wholesaler is deploying Zebra TC51 touch mobile computers at internal biannual exhibitions to help buyers make more informed purchases and order products quickly and efficiently. The TC51 enhances inventory accuracy and efficiency for shop associates and offers shoppers improved service.


  • Shoe-D-Vision selected Zebra Technologies and its long-term software partner, Delfi Technologies to deploy the Zebra TC51 to shop owners and front-office associates.
  • Shoe-D-Vision resellers and buyers use TC51s at internal exhibitions to pre-order stock from over 25,000 items on display, saving time and reducing paperwork.
  • Shop associates use TC51s to access and process inventory, enabling greater visibility on stock movement. The TC51s interface directly with Shoe-D-Vision’s back-office system via the browser interface. With an effective inventory control, shop associates work more productively.
  • The TC51’s Push-to-Talk-over-VoIP capability improves real-time communication between associates in the backroom who can bring shoes out to those who are serving shoppers. Shop associates offer customers a faster, higher quality, professional service.
  • Development of new applications is easier and more reliable through Zebra’s Mobility DNA software ecosystem, which transforms Android into a robust and secure enterprise operating system. This stability is reinforced with LifeGuard™ for Android, through extended security support and updates throughout the device’s lifetime.
  • Shoe-D-Vision, headquartered in Denmark, is a buying cooperative with 80 shoe resellers owning 220 shops with sales of more than 2,9 million shoes annually.


Asger Simonsen, Chief Information Officer, Shoe-D-Vision
“Zebra is known for its high-performance enterprise solutions and, together with Delfi, has provided us with an excellent outcome. Our users love the TC51, citing its processing speeds, user-friendliness and screen size as key factors. Moving forward, we are exploring further uses for the TC51, including omnichannel services. More specifically having our sales associates help customers place orders online if an item is not available in shop.”

Jason Harvey, Vice President, Sales, Northern Region, Zebra Technologies
“Zebra Technologies has helped Shoe-D-Vision unlock the real-time operational visibility they need to make more informed decisions and provide a better overall shopper experience. Working with Delfi Technologies, we offer a solution that ultimately helps staff throughout the shops deliver a faster professional service and improve their overall efficiency.”


With the unparalleled operational visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – gives organisations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today’s data-centric world. For more information, visit or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.

Media Contact
Valerie Berrivin
Zebra Technologies
Phone: +33 (0 )607 956 184

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