Use Case
In the fast-paced retail environment, a customer’s query about product availability can often lead to a frustrating delay. Associates frequently must leave the customer's side to check a backroom or a fixed terminal, a disconnect that can lead to high rates of shopper abandonment and lost sales. Zebra's integrated solution transforms this common challenge into a seamless, positive customer interaction.
The core issue lies in the inability for associates to access real-time inventory data while remaining engaged on the sales floor. This operational gap forces an inefficient use of an associate's time, as they embark on time-consuming trips to the stockroom, reducing their availability to help other shoppers and contributing to a disjointed customer journey.
The consequences of this outdated process are significant, leading to operational bottlenecks and, most critically, lost revenue when customers leave empty-handed, assuming an item is unavailable when it is, in fact, in stock. This directly impacts customer satisfaction and the bottom line.
Zebra's solution empowers retail associates by putting instant, accurate inventory information directly into their hands. This integrated approach combines hands-free hardware and intelligent software to eliminate guesswork, prevent lost sales, and increase associate efficiency.
By shifting from operational challenges to streamlined solutions, retailers can achieve tangible outcomes that enhance both the customer experience and the bottom line.
lost sales by confirming product availability in real-time
associate efficiency by eliminating unnecessary trips to the stockroom
customer satisfaction by providing immediate, helpful service
The process begins when an associate uses the WS301 wearable device to check inventory. Worn on the wrist, the WS301 is equipped with a 13 MP top-facing camera that is used for barcode scanning to check stock and item lookup. The WS301 also supports voice communication through an integrated speaker and microphone and features an embedded wake word for hands-free activation. This allows associates to remain completely hands-free and engaged with the customer while instantly accessing stock levels for any product, confirming its location in the stockroom, or checking availability.
Workcloud Sync bridges the gap between the sales floor and inventory data by providing associates with a direct line to inventory data and other team members. Associates can receive alerts and use push-to-talk (PTT) to coordinate with backroom staff, ensuring the right person gets the right information at the right time to fulfill the customer's request instantly. If an item is out of stock, they can instantly send a message to associates in the stockroom to confirm or broadcast a request to other nearby stores to locate the item for the customer, turning a potential disappointment into a positive, helpful interaction.
Investing in Zebra's real-time inventory solution provides a clear return by directly capturing sales that would otherwise be lost. It boosts operational efficiency and elevates the customer experience, turning potential points of friction into opportunities for excellent service and increased loyalty.
Note:
Use case figures and savings estimates are illustrative only and may be derived from customer data, projections, or controlled testing. They do not represent guaranteed results, and actual outcomes will vary by application; customers should consult a Zebra sales representative to evaluate their specific environment.
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