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By Rob Armstrong | May 27, 2025

Our Customer First Philosophy

Our commitment to putting the customer first is not just about listening—it’s about engaging in meaningful conversations. We can’t do this alone. Your feedback is crucial. That’s why our Net Promoter Score (NPS) and transactional customer satisfaction surveys (CSAT) at key interaction points are pivotal in allowing us to gather relationship and satisfaction feedback. We also want to know if it’s easy for you to interact with us, which we gather from the Customer Effort Score (CES) on our websites. 

It’s not just data; it’s the voice of Zebra’s customers guiding us to become better every day. That’s why we invite you to share your insights and experiences which shape the future of our customer experience strategies, ensuring that we continue to deliver value at every touchpoint.

Your Voice Matters

Your feedback isn’t just collected—it’s acted upon. Our dedicated Customer Experience Strategy team, along with our cross-functional leadership council, takes your feedback and develops a plan to address your biggest concerns.

As a result of your recent input, we are taking the following actions:

  • Updating our website to help you to find the solutions that benefit your specific business
  • Making it easier to connect with the partners that can deliver the solutions you need
  • Simplifying the ordering process
  • Improving the accuracy of lead times and scheduled ship dates
  • Investing in improved support capabilities and faster repair turnaround times

We want to make it easy for you to do business with us and are prioritizing initiatives that will have the biggest impact on your experience.

Join Us on This Journey

We understand the nuances and challenges of the global market and the industries you operate in. Our goal is not just to sell products and solutions but to build trust and demonstrate our expertise in solving complex business problems.

Thank you for being part of the Zebra community. We look forward to your feedback and to continuing this journey together, as we strive to exceed your expectations and deliver a world-class customer experience.

Rob Armstrong
Rob Armstrong

Robert (Rob) Armstrong was named Chief Marketing Officer, Zebra Technologies in March 2023. Rob has more than 20 years of experience in the B2B technology sector, and he joined Zebra in 2014. In his prior role as Senior Vice President of Integrated Marketing & Channels, Rob oversaw go-to-market strategy and downstream marketing execution for the full Zebra portfolio, inclusive of customer segment, product, and digital marketing; channel and brand strategies; media relations; pricing; and analytics. Rob leads a diverse, high-performing team of marketing and channel professionals to drive preference globally and evolve the perception of the Zebra brand in over 100 countries in collaboration with more than 10,000 partners in Zebra’s growing channel ecosystem. Before joining Zebra, Rob held various global and regional roles across product development, business development, operations, and marketing at Motorola Solutions, including assignments in Asia Pacific and Europe. Rob has a Bachelor of Science degree in electrical engineering from the University of Notre Dame, and he currently serves as a board member for Bernie’s Book Bank and FIRST Illinois Robotics. He serves on the Forbes Communications Council.